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At Parkinson|Lee we are committed to continuous improvement, thought leadership and knowledge sharing. Here we share news and insight into the Executive search market and highlight national and international trends affecting both clients and candidates here in our region.

30/11/2022
An Interview with Jason Boyle – Former Chief People Officer at Tunstall Healthcare Group
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” highly respected Executives.

Our thirteenth interview is with Jason Boyle, former Chief People Officer at Tunstall Healthcare Group.

Jason is a passionate and inspiring leader who champions the people agenda to transform organisation structures, culture, engagement, ways of working, and performance.

Over the last 30+ years, Jason has gained extensive experience in the design and delivery of commercial people plans to support business growth, culture change, and performance improvement and has led on acquisitions, change, integration, transformation, talent, inclusion and diversity, leadership & employment engagement projects.

In this interview, Jason has given an insight into his impressive HR career, some of his greatest professional achievements to date, and his passions outside of the professional arena.

 

Interview with Jason


 

Can you give us an overview of your incredible 30+year HR career?

HR was not really a considered choice but more of an accident. I joined a YTS scheme, a modern-day Apprenticeship Scheme, and started several placements within the Personnel team, as it was then, and it sparked an interest and real passion. It offered an amazing opportunity to both study and gain valuable work experience at the same time, resulting in me being professionally qualified by 23.

I have learned that you need to push yourself out of your comfort zones and take risks, some of them worked out and some didn’t, but all in all, that defines you as a person, leader, and professional.  I have worked with some amazing people, teams, and businesses and have never taken the easy route, but again, that is what has enabled me to keep learning and growing in all aspects of my life. There were a couple of times in my career when I was offered roles outside of HR, but I’ve found that being an HR leader puts you at the heart of any business, central to its success, and also a key influencer.

 

Throughout your career, you have held numerous HR leadership positions, can you share with us, some of your greatest professional achievements to date?

There have been several highlights, but the most recent is the work supporting TalkTalk.  I led a complex group transformation program known as One Team, which was about relocating its Headquarters to Manchester from London, implementing a simpler and lower cost operating model and organisation structure, new modern ways of working, and improvements to the people agenda.  All of this was underpinned by a comprehensive communication and engagement program, providing real clarity to colleagues on business priorities moving forward.  This was a real team effort, and the success was down to amazing colleagues and a real passion and desire by the Executive team to embrace and make the necessary changes ultimately providing a better customer experience and a great place to work for existing and future colleagues.  It’s great to see TalkTalk continue to go from strength to strength.

 

Up until 2015, you spent most of your career in the telecommunications, technology, and IT sectors, before moving into pharmaceutical, healthcare, and electrical component distribution, was there a reason behind your transition into new sectors?

I would love to say there was a real strategy in my decisions, but it really came down to opportunities at the time!  One of the career choices was driven by my desire to lead a global people team and contribute to a business turnaround, the move into pharma and healthcare was opportunity-led.  However, what Pharma and Healthcare did provide, was working for organisations with a real purpose of saving lives and making a difference – that has really resonated with me.  There are not many organisations that can say this, and I am proud and humbled to say I have been part of the work they do.  These organisations and their colleagues are real heroes in my opinion.

 

Is there a point or position in your career that has been most pivotal to you and if so, why?

Yes, my time at Marconi.  This was a successful global player at the time I joined and following significant changes in market conditions and strategy, the business was quickly wrong-footed and needed to change, reduce in size and cost and refocus.  It was a matter of business survival.

This was probably the toughest 4 years I have experienced with the amount of change necessary and the impact on colleagues around the globe. I was quickly immersed in situations that I had not been involved in or experienced before and had to learn quickly through a variety of sources including peers, colleagues, leaders, and external partners.

I learned how to do things in different countries, with different cultures and legal requirements, and generally how to make things happen. Additionally, how to do things at pace and do them in the right way, which has shaped my perspective since then. I think this gave me a passion for working globally and celebrating what diversity can bring.

 

Given your career and experience, what advice would you give?

Be bold, make decisions quickly, and have a clear and simple rationale for any change, supported by a robust and effective communication and engagement plan.  I have been involved in delivering some tough and difficult messages throughout my career, but if you deliver the message in the right and compassionate way and colleagues understand, it does make such a difference.

Lead from the front and don’t be afraid to take a risk or two!

 

In January 2022, you joined Tunstall Healthcare Group as an Interim Group Chief People Officer, what were your priorities during that period?

My immediate priorities were to focus on the global people team and build some capabilities that did not exist already, create a people strategy for the next 2 years to support the business, and drive some transformational changes in the operating model and structure. I was proud to also be behind the recent expansion into Manchester as a key talent attraction strategy.

 

What do you consider the most challenging aspect of a Chief People Officer?

Good question. For me, it’s about understanding and connecting with the business and providing an effective strategy that combines the right level of ambition with the need to just get on and make things happen.

You can have great people plans, but people are individuals with hopes, expectations, and needs, therefore you need to be agile in what you do and change course quickly where required.

 

In today’s economy, what would you say are the biggest people risks that companies face?

I think the whole talent agenda is both a risk and an opportunity.  Whether that is being able to attract and retain the best talent, through balancing the costs of providing a competitive employer proposition and reward package, given the cost-of-living challenges everybody is facing.  Businesses need to be innovative, engaging, and provide the flexibility that colleagues demand post-COVID.  They also need to look at how effective their organisations are in terms of operating model, costs, productivity, digital footprint, ways of working and embracing automation, AI, and simplifying what they do.  Clarity, accountability, and trust should also underpin everything.

 

Your contract at Tunstall Healthcare Group came to an end in October, what’s next for your career?

I am currently open to any opportunity both permanent and interim – for me, it’s all about the business challenges, the people you are going to work with, whether it excites you and what value I can bring.

 

Outside of your profession, what are your greatest loves and hobbies?

Travelling and food are top of the list. I am also trying to get my PPL (private pilot license) but progress is slow due to the UK weather!

 


 

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring an Executive or Board Level appointment, please contact our Managing Partner, Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

08/11/2022
6 Critical Success Factors for Choosing an Executive Search Firm
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With nearly 300 UK executive search firms to choose from, it can be overwhelming to try and determine which firm is most suitable to recognise your business needs and help you appoint your next senior leader. Within this blog, we will provide a breakdown of everything you need to consider when shortlisting executive search firms, questions you should ask during the initial consultation stage, and a few warning signs to look out for.

 

Contents

 

Why Use Executive Search Firms?

Sourcing Candidates is Time Demanding

We know better than anybody that executive recruitment is a full-time job and, if you don’t hire regularly enough to justify having a dedicated talent acquisition role internally, it can be very difficult for someone in your company to accommodate the hiring process in addition to their regular responsibilities, especially if they’re currently handling tasks that the vacant position would take over. As Theresa Adams, Senior Knowledge Advisor at the Society for Human Management Resource, puts:

A speech bubble with text inside: Managers typically have their own job, and when they have an open position, technically may have two jobs. Underneath the speech bubble is the text: Theresa Adams, Senior Knowledge Advisor at the Society for Human Management Resource.

From market mapping to candidate research, the process is timely, so partnering with an executive search firm can help alleviate most of the search process so that you only have to get involved with interviewing beyond the first screening stage.

 

Recruitment Tools are Expensive

Investing in recruitment tools is only worthwhile if you hire regularly, otherwise, they’re not cost-effective. The very basic LinkedIn recruiter license alone costs £1,200 per annum, which has lots of restrictions on contacting potential candidates and a limited search function. Working with an executive search firm allows you to vicariously have access to professional-standard tools to ensure that you attract the very best talent for your vacant position.

 

A phone screen showing the LinkedIn app.

 

Executive Search Firms are Impartial

Promoting internally can boost company morale and motivate staff. However, companies can also be blind-sighted by loyal employees, encouraging them into leadership roles before they’re ready and, unfortunately, sometimes it quickly becomes apparent that they just couldn’t meet the demands of the role at that time. Even if you have a very strong candidate internally, it’s highly recommended that you reach out to an executive search firm to compare their competency against a broad range of external candidates. This will either offer you the reassurance that your internal candidate is perfect for the job, or you might realise that they’re not quite ready and find a more suitable external candidate.

 

Candidates sat waiting to go into an interview.

 

It’s also common to see companies become close-minded to considering candidates who haven’t got leadership experience in the same field. This creates a small pool of talent with limited perspectives and experiences, and who share the same strategic thinking as your competitors. Due to this, most executive search firms will recommend that you consider leaders with adjacent industry experience as well, as this can inject innovative ideas and original insight into your business, giving you a competitive advantage.

 

6 Factors to Consider When Choosing an Executive Search Firm

1. How Long the Firm Has Been Operating

If it’s not stated on the website, always ask any executive search firm that you’re in talks with when they were established. A firm that’s operated for more than a decade can be a good indicator of quality, since they’ve managed to remain sustainable, probably by accruing repeat clients and winning many pitches.

It’s even more of a positive sign when a search firm has survived times of recession or other economic hardship. This means that they can provide tried and tested business advice, and will have established relationships with highly attractive, seasoned leaders who are experienced in navigating financially challenging times.

 

A personal stood up in a business meeting, giving direction to the other attendees.

 

2. Where They’re Based

Salary and benefit expectations vary drastically from region to region. That’s why you should find an executive search firm that is based or has lots of experience recruiting for the location that you’re recruiting in.

A good executive search firm should be able to strike a balance and negotiate the best deal for both you and your ideal candidate. If a firm has a lack of understanding of the company benefit expectations in the designated area, then there’s the risk that they might provide poor advice on what remuneration package you should be offering to attract and retain top talent.

 

A row of £20 notes.

 

3. Their Specialisation

Some executive search firms choose to specialise, whether it be the size of the company, industry, or sector. For example, here are our practices. Take the time to research whether there are any with extensive experience recruiting on behalf of businesses similar to yours. Even if you’ve previously had a good experience working with one search firm to place your Chief Marketing Officer, maybe another firm would be more appropriate to help you to appoint your next Chief Financial Officer.

 

4. Who Works There

It’s always worth asking about the experience of the person assigned to manage your role(s). For example:

  • How long have they worked in executive search?
  • What sort of industries have they completed jobs on behalf of?
  • Have they worked with any businesses like yours?
  • How many connections do they have with leaders in your industry?

 

5. Their Processes

During the initial consultation stages with an executive search firm, ask them about their approach to executive search. Ensure that you understand their processes and procedures and that they align with the needs of your business so that you don’t encounter any unwelcome surprises along the way. This is also a great opportunity to enquire about anticipated timeframes, and if you have any deadlines, discuss whether they are realistic for the firm to be able to meet.

 

A close up of a gantt chart.

 

6. What Their Testimonials Say

Besides a word-of-mouth recommendation from a trustworthy professional connection, external review websites can provide great insight into what an executive search firm is like to work with. Refer to resources like Trustpilot or Google Reviews for unbiased opinions from previous clients and candidates.

 

Close up of a person using a laptop with different reviews floating above the keyboard.

 

How Much do Executive Search Firms Charge?

It depends on a lot of factors.

How much executive search firms charge ranges significantly, as with any business, you can probably expect to pay more partnering with an established market leader than you would a newly founded start-up still finding its feet. And as with everything, being more expensive doesn’t necessarily guarantee better quality.

Here are some of the other factors that can greatly influence the cost.

 

Longevity of Relationship

How much you’re quoted can depend on whether this is your first time partnering with the firm or not. This can work both ways; some firms might reward returning clients with a loyalty discount, whereas others might offer a one-off introductory price for new businesses.

 

Volume of Work

If you are looking to hire 2 or more executive-level roles in one go, most firms will probably offer you a discounted rate in exchange for taking them all on. Similarly, perhaps you’re only looking to hire one executive role but have other non-executive roles to fill throughout the business, executive search firms which are a part of a wider recruitment group (for example, Parkinson Lee who are a subsidiary of Elevation Recruitment Group) might quote a lower bundled price.

 

Location

The location of the firm can play a huge factor in how much they charge. It probably won’t surprise you to learn that in the UK, London-based firms are typically the most expensive. We’d estimate that, when you collaborate with a firm in London, you can expect to pay between 30-40% of the role’s entire package (including basic, car/car allowance, and an average of any commission, bonus, and other monetary incentives) over the first 12 months of their employment. To put that into context, we on average will exclusively charge around 33% of the basic salary and the value of any company car.

A comparison table showing the cost of London firms versus firms outside of London. The table reads: Average London Firm charges between 30-40% of a role’s entire package (including basic, car/car allowance, and an average of any commission, bonus, and other monetary incentives) over the first 12 months of their employment. Average Non-London Firm charges 33% of basic salary plus the value of a company car.

 

Benefits Package

Some executive search firms will charge a percentage of just the basic salary, whereas others will look at the entire remuneration package. If you have a very generous benefits package, then finding a firm that mostly charges by basic salary might be most cost-efficient for you.

 

How Long Does an Executive Search Take?

Different Executive Search Firms Work to Different Timescales

How long an executive search takes to complete can depend on a myriad of different factors; from what industry the role is to how many other roles the assigned account manager has on. As a guide, we would say that most executive firms will take between 6 and 12 weeks, which starts with the firm receiving the brief and ends with the successful candidate receiving an offer.

 

Some Roles Typically Take Longer to Complete

No two jobs are the same, but we’ve found that roles in the tech industry typically take longer to complete. Due to IT, computer science, and digital marketing, for example, all being relatively new disciplines, there’s a shortage of candidates with enough experience to do these roles at an executive level. And unfortunately for employers, demand for these positions is high, so expect to have a competitive remuneration package to stand a chance in this challenging market.

 

Close up of a person using a laptop.

 

Factors That Can Make the Process Longer

Before approaching executive search firms, determine what your internal approval process will be. Who is going to be involved in the shortlisting, interview, and decision-making stages? Although hiring at the executive level is crucial to get right, involving too many people in the process can cause delays and risks making a bad impression of your business to the candidates. It’s worth checking whether any of the decision-makers have annual leave booked in, and if so, consider how you will work around it to prevent setbacks if you cannot postpone advertising the role.

Once you know who’s going to be involved, take the time to decide how many interview stages you plan to have, and what they will entail. Discuss what qualities and attributes your ideal candidate would have until you all agree along the same lines. This helps to communicate a clear brief to the executive search firm and improves the quality of the shortlisted candidates the first time around.

 

An in-person business meeting.

 

Key Takeaway

To summarise, processes, costs, and timescales all vary wildly from firm to firm. To ensure a smooth hiring experience for everyone, it’s important to implement an efficient internal process before liaising with executive search firms. Once you’re ready, research firms specialised in your location, size of company, and/or industry. From this list, refer to review websites or consult your contacts on whether they have any experience with these firms to help you refine the list further before you reach out.

 

Get In Touch

To arrange an initial consultation and learn more about our executive search process, please contact Parkinson Lee’s Managing Partner, Lee Bhandal, at l.bhandal@parkinsonlee.com

Parkinson Lee has been operating for close to a decade, and in that time has established a huge talent pool of executive-level professionals across the UK. We have extensive experience serving PLCs, AIM-listed companies, PE-backed firms, and SMEs across both the private and public sectors, spanning many different industries.

28/10/2022
An Interview with Tony Strong – CEO at Adare SEC
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” highly respected Executives.

Our twelfth interview is with Tony Strong, CEO at Adare SEC. Throughout his exceptional 36-year career, Tony has a proven track record as a participative leader, delivering business transformation and cultural change, raising productivity, reducing costs, improving quality, increasing customer service performance and enhancing overall business/shareholder profitability, in Private Equity, Public Sector and Global Corporations.

Adare SEC are customer communication (CCM) specialists for banking, insurance, financial solutions, business solutions, utilities, retail and public sector. The company provides multi-channel customer communications that drive higher value customer relationships. As a result of their offering, Adare SEC were recognised as three-time UK IT Industry Awards 2022 Finalist, earlier this year.

In this interview, Tony has given an insight into his 36-year career, how he’s achieved his career goals and how he continues to inspire and get the best out of his teams.

 

Interview with Tony


Can you give us an overview of your incredible 36-year career?

I left school at 16 with only 3 GCSE’s as I spent most of my youth as an amateur boxer and didn’t focus too much on my education at that time. I then began a 4-year engineering apprenticeship as a Fabricator/Welder in a Chemical factory called Laporte in my hometown of Widnes. I completed my HNC & HND engineering qualifications.

I then took on my first leadership role as Engineering Team leader before moving to Shift Production Manager. During this time, I studied and gained a couple of leadership/management qualifications. With a wife and four young children to provide for, I realised I needed to up my game to compete with the graduates that were coming into the business. I was fortunate that the company sponsored me in studying part time for a Business Degree with Manchester University. After four years I finally qualified with a First Class Hons in Business and Management.

I then left Laporte in 1998 and joined Lubrizol, an American Speciality Chemical company. I joined there as Production Manager before becoming the General Manager of the Bromborough site and then on to the UK GM of multiple sites across the UK. Lubrizol also invested in me and sponsored my MBA, which I received in 2002. I was headhunted for the role of UK General Manager in 2005 at Cargill (Cargill are the largest family-owned business in the world), I visited a number of their Grain & Oilseed sites during a 6-month induction travelling around the globe visiting every continent.

In 2009 I had a complete change in industry when I was headhunted to join Communisis in Liverpool as their General Manager. CMS was a completely different world to me, a Communications business. They were having some challenges at the time and wanted to bring someone in from outside their industry. This along with my role at Lubrizol, became two pivotal points in my career. I started as their Transactional Mail Business GM and quickly became their MD for their whole Produce Division. I was responsible for all aspects of this division which meant responsibility for >80% of the group’s turnover, covering all aspects from Production, Sales, Client Services, Technology.

I had always had the ambition to either own my own business or become a CEO one day. That was never going to happen at Communisis, as the CEO at the time, only recently left when the business was sold a couple of years ago.

Therefore, I had a call from a business in a similar space who were looking for a new CEO – I joined Parseq in 2015 as CEO. I was with the company for just over 2 years and during this time we divested part of the business and grew the remainder from c£20m to £48m. Following this role, I was asked to help establish a Commercial Function at Trafford Council selling services to the private sector to help provide additional revenue for the council. It was during this period, that I was approached by Opus Trust Marketing to join as COO, a role which I did for 4 months before becoming the CEO.

How have you set and accomplished your career goals?

For me there is no silver bullet for success in business. It comes down to hard work, dedication and commitment to your goals and aspirations. In my earlier years, I was driven to provide for my family, nowadays it’s for the success of the business and the legacy for our colleagues when I eventually hang my boots up. I think its possibly linked to my boxing career, I never, liked getting beat. To be successful you need to want to be a winner in business!

You’ve held managerial positions since 1986, how have you continued to inspire and get the best out of your teams?

To me, life is very simple, treat people how you would want to be treated yourself. I love nothing more than seeing colleagues develop, gain experience, and grow. I believe in being a very open book. Our employees run their own successful lives outside of work, making financial decisions, running the local football team, or scout/guide group. I encourage all our colleagues to bring those ‘life skills’ into the workplace and not to be constrained by a job description in order to help our business grow. Fundamentally, I see us all as Managers of our Business!

In 2009, you became Managing Director, part of the Board of Directors at Communisis, was that a significant point/ achievement in your career?

I had a lot of success at CMS which helped me moving forward, but also my earlier experiences at Laporte/Lubrizol & Cargill where all significant steppingstones and fantastic achievements in different ways. I genuinely believe that I have made a difference and had an impact on a lot of people over my career and that is one of my proudest achievements

You joined Opus Trust Marketing in 2018 as their Chief Operating Officer for 5 months, before taking on the role of CEO in 2019.  How has the business transformed in that time?

I joined OTM as COO but quickly became their CEO. As the leader of the business, I immediately changed its name, from Opus Trust Marketing to Opus Trust Communications, as I thought it didn’t reflect who and what we were and was also confusing for the market. We are a Transactional Communications Business not a Marketing business.

Can you tell us more about your role as CEO and your long-term vision for the company?

We are privately owned by Peter De Haan. Peter & his brother Rodger previously created the SAGA dynasty. Peter is our chairman and owner and I work very closely with him. My role as CEO is to ensure that we grow our business in a very ethical and sustainable way. As CEO I am charged with enhancing and delivering significant shareholder value through our various services.

My long-term vision is for us to become one of the largest Transactional Communications organisations in the UK. When I started with OTM in October 2018 we were employing 130 people and turning over £26m. Today we are employing c500 and turning over £120m. We are now the second largest Transactional Communications provider in the UK.

This success has been driven by a combination of strategic organic and acquisitional growth.  This growth has been achieved in under 4 years, whilst simultaneously dealing with 2 years of the COVID pandemic and the current significant economical headwinds. We have just completed H1 and our results show us ahead in revenue, operating profit & EBITDA terms.

In recent years, there has been a number of significant challenges to overcome, with an unknown global pandemic, Brexit, supply chain issues and with a potential recession looming, how have/ do you continue to proactively manage challenges?

Through our acquisitions we have been able to drive considerable cost saving synergies by consolidating and integrating our operational footprint. This strategy combined with our sector specific approach has, in most instances, left us reasonably well protected against some of the pandemic and market forces. We provide communications on behalf of clients in the Public Sector, Finance, Utilities, Insurance, Health, & Debt sectors as well as many others. Therefore, statutory notifications on interest rate changes, public sector messaging, energy price changes, health sector communications have all been required over this difficult trading period. We were also courageous and continued with our acquisition activity throughout the pandemic.

Can you share some of your greatest achievement in your career to date?

That’s a tricky one as there have been several highlights throughout my career operating in different roles. From a personal perspective probably studying for 7 years, whilst working full time, travelling around the globe and raising my family. Anything to get out of changing nappies!

From a business perspective, I am particularly proud of what we are achieving now given the challenges over the past few years and the growth we have been able to attain. I had significant success and growth during my time with Lubrizol & Communisis for very different reasons. Being earmarked as the next Global Operational Vice President was a high spot. However, I would have never disrupted my family and moved them over to the States.

With a highly successful, nearly four-decade career under your belt, what would you say has been your most valued learning experience or advice you’ve been given?

During my sporting career I was given this quote by a great friend and mentor to me.

There is a tide in the affairs of men, which taken at the flood, leads to fortune” – “Omitted, all the voyage of their life is bound in shallows and miseries” By William Shakespeare…”

My friend was basically saying opportunities don’t often come around, but when they do, grab them with everything you have…

My other one would be the simple basic principle, driven into me by my parents, “Always treat people how you would like to be treated yourself”

Outside of your profession, what are your greatest loves and hobbies?

My greatest loves are my partner Sue, my children, grandchildren, and my dear friends. Outside of work I love live music, (used to be a drummer in a band), travelling, good food & wine and my bolt hole in Betws-y-Coed where I escape most weekends. Oh, and Manchester United of course (now we are playing a bit better).

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring an Executive or Board Level appointment, please contact our Managing Partner, Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

28/09/2022
An Interview with Nick Manning – Group CEO at John Cotton
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” highly respected Executives.

Our eleventh interview is with Nick Manning, Group CEO at John Cotton Group Ltd. Throughout his exceptional 29-year career, Nick has been a highly influential and strategic leader within multiple companies, with extensive experience in business transformations.

John Cotton have been dreaming up innovative sleep solutions since 1916 and today are proud to be Europe’s leading manufacturer of pillows, duvets and mattress protectors. With an annual group turnover in excess of £300 million, the group employs over 1500 people and operates across the globe in UK and Continental Europe, Asia and Australasia. The Group has recently expanded in Continental Europe with a new ‘state of the art’ manufacturing site and ‘first class, cutting edge’ technical equipment.

In this interview, Nick has given an insight into his impressive three-decade career, including his transition from CFO to Group CEO at John Cotton Group, whilst also detailing how the business has remained competitive, sustained exceptional quality and advanced with the times, over their 100 years of trading.

 

Interview with Nick


 

Can you give us an overview of your incredible 29-year career?

From a very young age, I was fascinated by manufacturing after spending time in, and working for, engineering businesses that my father ran.  I was drawn to the shop floor, the manufacturing process and the transformation of raw materials into a finished product.  From this early exposure, my desire to lead a UK manufacturing business was set.

For me, the route into business was through Finance as I believed it would provide me with end-to-end involvement in the running of a business.  I was fortunate enough to be accepted onto the British Steel Graduate Training scheme and proudly deployed into the home of the steel industry in my hometown of Sheffield.  British Steel (now Outokumpu Stainless Ltd) was an amazing training ground where I completed my CIMA qualification, an MBA at Warwick Business School and gained 13 years of experience, in 10 different roles in 3 different countries.

With the Outokumpu footprint shrinking in the UK, I decided I needed to move into a lead finance role and became Finance Director of Cooper Lighting and Safety, part of a large quoted American corporate (Cooper Industries as was).  I gained experience in the number one finance role along with a number of interesting projects/acquisitions. However, the financial reporting requirements of a quoted American corporate was taking me further away from my manufacturing passion, so I decided to move on.

In 2011, I moved to the Group CFO role in John Cotton Group to financially lead a mid-sized privately owned Group.  From day 1 it was clear that the scope of the role would be far wider than a traditional CFO role and I was delighted to embrace the challenges this brought.  As the role and I developed, I took on the responsibility for our international manufacturing operations, which connected me directly to my passion for manufacturing.

Earlier this year I was appointed as Group CEO as the business looks to the future and structures for the opportunities and challenges we face ahead.

How have you set and accomplished your career goals?

My career goals were essentially simple, get my accountancy qualification, progress up the finance career ladder and move into general management.  I chose the route of working hard, demonstrating value and committing to employers for long periods of time. Nearly 30 years into my career, I’ve only had three employers.  I believe I’ve accomplished my goals working within employers that suit my style, where I feel happy and can demonstrate hard work and commitment.

In 2022, you moved into the role of Group CEO at John Cotton, following an extremely successful 10 years as CFO, can you tell us more about your vision for the business, and how your new position allows you to drive this?

The Group has two main business areas, Filled Products (pillows, duvets, mattress protectors etc) and non-Woven products used primarily in the mattress industry.  Our shared vision is to be the leading and most innovative supplier in the markets we serve.

As a Group, we have demonstrated significant growth over the last 10 years and have pulled together great plans for the coming years.  There are many opportunities for a market leader in the UK, Europe and Australia to expand.  I am here to drive this development of the business and to replicate our very strong UK market position in other territories.

In a personal capacity, and as a business, we are passionate about sustainability.  Today we use thousands of tonnes of polyester fibres made from discarded plastic water bottles, use old clothing from Oxfam to create felt pads for mattress construction, take old feather duvets and reuse the material (after sanitisation) in new duvets and are pioneering closed loop recycling for mattress materials, pillows and duvets.  It is critical for all of us that we find ways to sustainably manufacture products and reuse them at the end of their life.

Clearly, my new position allows me to drive both our business growth and sustainability agenda, which I believe are aligned with our shareholder value enhancement goals.

Were there any personal or professional steps/challenges that you had to overcome to support your transition from CFO to CEO?

After close to 30 years in a finance leadership role ‘letting go of finance’ has probably been the biggest challenge, as I am sure my new CFO would confirm.  Personally, I am fortunate enough to have a very supportive wife and family who have always supported the travel, working hours and challenges that come with the modern corporate world.

John Cotton has been trading for over 100 years, in your experience in the business, how have they remained competitive, sustained quality in product and service and advanced with the times?

Our business DNA is to continuously improve.  The continuous improvement in our manufacturing technologies, our material usage and sourcing and people has allowed the business to keep up with the times and ultimately, lead the markets in which we operate.  The vision and commitment of our shareholders has underpinned this for over 100 years now.

What are you most excited about, for the future of John Cotton?

There are many things to be excited about, so it is difficult to call out one specific item.  However, I would call out the transformation project we are undertaking in the UK, which will see us with a new business Target Operating Model, new business processes and a new ERP system in the UK early next year.  A huge challenge but immensely rewarding.

Unforeseen social and economic changes can be challenging to navigate through. As CEO, how do you tackle these challenges proactively for The John Cotton Group?

The last three years have presented unprecedented challenges. We have navigated these challenges and I believe have come out better prepared for the future.

As CEO I simply tackle these challenges head-on, one by one, and with the fantastic John Cotton team.  It is very rare we are unable to find a solution.

What is your greatest career accomplishment to date?

I am not sure I would use the word great but, the accomplishment I get the most pleasure out of is coming up with an idea that has ultimately led to new technology for automatically applying the binding tape around the outer edge of a duvet.  With a finance background, it is fantastic to have been able to release the frustrated engineer in me to deliver a significant benefit to our manufacturing processes.

Outside of your successful profession, what are your greatest loves and hobbies?

Much of my time outside work is spent with my family and our dog.  The dog is a recent addition that I spent years resisting but now could not live without.

Watching the F1 as a family, walking and holidaying on the Isles of Scilly are my key interests.

 


 

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring an Executive or Board Level appointment, please contact our Managing Partner, Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

10/08/2022
The Importance of Having the Right Executive Leaders in Place During Potentially Challenging Times
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Having the right leaders in place is vital for the success of any business. Strong strategic direction leads to the outcome of a company’s bottom line, sustainability, and brand perception.

Solid leadership can also impact a business’ microenvironment. Recent statistics have shown poor business advice costs UK businesses approximately £12.9 billion per year.

 

Icon of an arrow pointing down with text: Poor business advice costs UK businesses approximately £12.9 billion per year

 

As the cost of living in the UK increases, with a challenging economical period on the horizon, risks are being amplified for businesses with limited diversity in skills and experience in their leadership teams.

It’s been consistently proven that hiring new leaders during or in preparation for an uncertain economic climate, in fact, drives a business’s performance and offers more financial stability.

 

Two people sat at a table taking notes while another person stood up is talking to them. The people are all wearing suits in a business environment, all are smiling.

 

Here are three common recruitment mistakes to avoid during uncertain times and our advice on hiring a great leader to navigate a challenging economy.

 

Common Hiring Mistakes Made During Challenging Economies

 

Delaying Essential Hires

While delaying hiring efforts to prevent business expenses may seem like the safest approach, you may be surprised to know the outcome can actually prove more costly overall.

Defining an ‘essential’ hire is subjective to each business. Without being proactive, you will risk forcing inexperienced and unspecialised leaders into tough situations where there’s a significantly higher chance of poor decisions being made.

Don’t hesitate to seek out an executive search firm to advise you where gaps lie in vital leadership expertise.

 

Person in suit on the phone whilst looking at a laptop screen.

 

 

Hiring a ‘Jack-of-all-trades’

It’s not uncommon to see businesses reserve funds by combining what should be multiple leadership roles, into one. In some cases, for smaller businesses or start-ups, this may the only viable option. However, for medium and large enterprises, it’s almost guaranteed that a department will fall short of the attention it needs by assigning one Director to oversee multiple areas i.e., HR, IT and Marketing.

Chances are, Directors are far more experienced in one discipline and therefore, could procrastinate or make the wrong decisions on behalf of any other departments.

It’s also critical to consider the well-being of a director that has the responsibility for multiple departments. High levels of pressure can result in burnout, which ultimately impacts the company’s productivity.

 

A person with their head in their hands. They are dressed in a suit and sat at a laptop in an office environment.

 

 

Undervaluing Job Offers

During times of economic hardship, the power dynamic usually falls in favour of the business, however, in the last 2 years, we have seen an all-time high in job opportunities, which has subsequently meant employers have had to place all efforts in retaining and attracting new talent. Therefore, this power dynamic may not shift as expected.

Despite having the final sign approval when it comes to negotiations, many hiring managers make the mistake of offering a leadership appointment at a salary less than its worth or what the market commands, in the assumption they will receive an acceptance regardless. If you’re unwilling to offer or compromise on fair remuneration, be prepared to receive a rejected offer.

If you have a set salary benchmark for a role, consider other attractive perks:

  • Longer term incentives (LTIPS) & Equity Participation
  • Remote and/or hybrid arrangements
  • Private healthcare packages
  • Creative Bonus Structures

Our team can provide market intel and advise on remuneration packages for your industry, role and location.

 

How to Hire a Great Leader

Hiring the right leaders is an essential criterion of any successful business. Here’s our advice on finding the right leaders.

 

Identify Knowledge Gaps

Review the strength and depth of your leadership’s capabilities by undertaking a SWOT analysis of the executive team. Pinpoint each members’ strengths and weaknesses and identify whether any of your executives have previous experience leading a business through turbulent times.

 

Example:

Two columns, one labelled strengths with an icon of a dumbbell

 

Once you have this data, distinguish the areas that need to be addressed and consider hiring a leader that can fulfil these demands. This will form the foundation of a job description, specifically tailored to your business requirements.

 

Work with an Experienced and Trusted Search Partner

We understand recruiting internally can be a challenge, especially at board and c-suite level.  To widen your talent pool, reach out to an experienced executive search firm with established networks. They will be able to deliver effectively and to the essential criteria derived from your gap analysis.

 

Satellite view of the earth with lines connecting different places.

 

Something that often gets overlooked when selecting an executive search firm, is the expertise, reputation and experience of placing leaders during economic hardship. Newer firms will have a limited understanding of the complex and unique skillset required to successfully complete this assignment.

 

Key Takeaway

The best method to develop your recruitment strategy for potential challenges is to assess your current leadership team and determine whether the skillsets can be supplemented by training, or if new leaders need to be added into the mix.

 

Get in Touch

To arrange an initial consultation to help you determine which leadership roles would benefit your business, please contact Parkinson Lee’s Managing Partner, Lee Bhandal, at l.bhandal@parkinsonlee.com

Parkinson Lee has been operating for close to a decade, and in that time has established a huge talent pool of executive-level professionals across the UK. We have extensive experience serving PLCs, AIM listed companies, PE-backed firms and SMEs across both the private and public sectors, spanning many different industries.

04/08/2022
An Interview with Richard Hughes – CFO at Proactis
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” highly respected Executives from across the region.

Our tenth interview is with Richard Hughes, CFO at Proactis. Throughout his exceptional two-decade career in finance, Richard has successfully led a number of high-performing businesses, through his proactive leadership, meticulous approach and in-depth knowledge of the current market, across multiple locations and time zones.

Proactis is a leading Source-to-Pay software solution provider for mid-market organisations across a range of service-led industries. Their platform enables customers to control spends, manage supply chain risk, improve compliance and governance of their purchasing activities, reduce the cost of goods and services and deliver efficiencies through process digitisation and automation.

In this interview, Richard has given an insight into his impressive career, highlighted some of his greatest professional achievements and shared how he effectively responded to the Covid-19 pandemic, after only a year in post at Proactis.

Interview with Richard

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Can you give us an overview of your financial career?

My career so far has been quite a journey, so I will try and simplify it a little.

I started my career in 1999 at a small accounting firm in Leeds and then moved to another small firm in Harrogate, but after completing my ACA qualification in 2002, I wanted to try something new and explore the world.

In 2003, still being very young, I followed a girl to Australia, and worked in a number of temporary finance roles in Melbourne and Perth, however, after a year, I returned to the UK.

I then joined the PwC Assurance practice and ended up staying there for 7 years, which funnily enough included a secondment back to Australia, working in Sydney for 18 months during 2007-2009.

Following that, I joined Pace plc on secondment in 2011 for 4 months and ended up staying with the business. I worked my way up through various leadership positions, from Head of Financial Reporting to Finance VP.

Pace was then acquired by a competitor, ARRIS International plc, in 2016, so I then moved into an International FD role for the following 3 years.

All of my experience has led me to my current role as CFO at Proactis, joining in 2019.

Were there any significant influences in your decision to pursue a career in finance? 

I don’t think I ever wanted to be ‘an accountant’, or at least the stereotype that people apply to that role. I was always good with numbers (some may argue otherwise!) so had a natural inclination to be drawn towards that area.

I do remember 2 specific examples that I could point to which may have sent me down the finance path – the first being that when completing a questionnaire about likes and dislikes, etc. at school, where the answers would point to a mostly likely career, Chartered Accountant came out on top! The second being my placement year as part of my degree – I worked for a logistics business in Leeds (Redfern International Logistics, now part of Ligentia I believe) where the CEO took pity on a lad who wanted to stay in the North but struggled to get a placement organised. As part of that role, I ended up doing some basic accounting to help out the part-time bookkeeper and I really enjoyed it.

As my career has developed, I’ve been influenced by lots of people (colleagues at the same level, some more junior and certainly some more senior, along with outside influences). I like to think that I’ve been able to take those influences (both good and bad) and improve myself.

What do you consider to be some of the biggest highlights of your career?

I have been very lucky that I’ve been able to see a lot of the world with work, that maybe I wouldn’t have seen or spent a lot of time in had I not worked in the roles that I have.

Having spent a lot of time in North America, South America, Europe, India, Asia-Pacific countries and Australia, I do like to think I understand various cultural differences in those areas that drive us towards our goals.

We obviously spend a lot of time at work, so having the pleasure of working with fantastic people is a great bonus and it makes the time at work a lot more enjoyable.

I’ve also been involved in some great and really significant projects over the years, whether it be M&A (I have bought companies, worked in companies that have been bought, and have sold companies over the years) as well as, some really tricky operational and systems projects – those ones that make your brain hurt!

How did you find responding to the Covid-19 pandemic, only a year in post, at Proactis?

We were very lucky in one sense (albeit you could argue that you make your own luck) that we started using MS Teams across all our international teams in November 2019, (we operate in UK, US, Netherlands, France, Germany, Manila and Australia / New Zealand) so the transition to remote working wasn’t that difficult overall. However, I do need to give credit to everyone at Proactis who facilitated a total change to remote working over a 3-day period, without any loss of customer service – it was a fantastic effort, which is all too easy to take for granted.

My finance teams were really adaptable during the initial period until it became ‘the norm’ and the business, being a SaaS business, was as insulated as possible against major disruption – the risks were ultimately customers having their own survival issues and then slower conversion of pipeline, just as we were really starting to accelerate the growth story.

Aside from the pandemic, have you experienced any major challenges/setback over the course of your career? If so, how did you overcome them?

Like most people in their careers, I have experienced a number of setbacks, some big and some small, but my mindset has always been that we take what is given to us and fight to move forward.

When I started working in 1999, straight out of University, I was very naïve and didn’t really know what I wanted in life or my career – it took me until my late 20s to focus on the hard work and dedication required to get somewhere in my career. The initial year working in Australia in 2003 really did open my eyes to the level of effort required to succeed.

Ultimately, every setback that I’ve experienced has made me more determined to show what I can do.

How do you believe you’ve added value to Proactis? What are the personal strengths that you bring to the role and the organisation?

That may be a question that others are best placed to answer, but the reason I took the role at Proactis was because I love the change management side of finance, and Proactis had been through a couple of years of bad press, but it had a really good plan to move forwards with substantial growth. We’ve changed a lot in the 3 years that I have been involved with the business in order to set the company up for accelerated growth.

I like to think that I’ve brought a lot of experience across international businesses and the development of high performing teams, along with a structured approach to all sides of finance – oh, and always bringing a smile with it!

What advice would you give to a finance professional with aspirations of making od leadership?

Your life and career aren’t always going to be straight forward – how someone deals with setbacks and the curveballs that life throws, are the real measure of a person. You’ve got to take the stuff that comes your way and keep moving forward.

Also – ask lots of questions and don’t be afraid to give your opinion – no-one has the right answer for everything, and your opinion may be the one that is ‘right’ this time.

Finally, we should all keep learning in our lives and careers – if we stop learning, it’s time to give up and go home!

Outside of your successful profession, what are your greatest loves and hobbies?

My family and friends keep my very busy outside of work, but I’m also a big lover of all sports, whether it be Leeds United (don’t attend as many games as I’d like to go to), rugby, cricket, golf (don’t play as many rounds as I’d like to) or motor sport.

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring an Executive or Board Level appointment, please contact our Managing Partner, Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

04/08/2022
An Interview with Michelle Williams – HR Director at Safestyle UK
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” highly respected Executives from across the region.

Our ninth interview has been conducted by Emma Noble, Partner, with Michelle Williams, HR Director at Safestyle UK plc. With over 20 years HR experience across various sectors, Michelle is also a Fellow of the Chartered Institute of Personnel & Development.

Safestyle is the UK’s No. 1 retailer and manufacturer of PVCu windows and doors to the homeowner replacement market. The Group’s business has grown from its founding in 1992 to become the largest company in the UK homeowner window and door replacement market, manufacturing almost 200,000 frames and carrying out over 45,000 installations in the last 12 months.

Since joining Safestyle UK in 2017, Michelle has developed the business’ people strategy in alignment with their corporate vision, values, and objectives.

In this interview, Michelle has given an incredible insight into her career journey to date, how she’s overcome some tough challenges and setbacks and how she manages burnout in an increasingly pressured and communicative world, post pandemic.

Interview with Michelle

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Could you tell us about your career journey and how it led to your current role as HR Director at Safestyle?

My journey into HR wasn’t conventional; it wasn’t a conscious choice but something that was forced upon me.

I considered going to university to study journalism, I loved writing, reading and I enjoyed being around people.  I would have been the first in my family to go to university.  My parents were very proud, but I knew that it would have been a financial burden that they couldn’t really afford, which was a great excuse for me not to actually go as being honest with myself now, I was daunted by the thought of it at the time.

Instead, I secured a job at a Management Development company as an Administrator, and from there, joined a nationwide scaffolding business to support their Health & Safety team.  I began to see that profession as a career choice.  Soon after, the business was taken over by a PLC and they made huge structural changes – all subsidiaries were required to set up their own HR function.  As their “up and coming, bright young thing”, I was picked to change roles to support the HR Directors. It really wasn’t something I wanted to do but I wasn’t given an option.

I ended up working for a fantastic HR Director who opened my eyes to the profession. He encouraged me to take my CPP (showing my age now as that’s the old name for the first level of the CIPD qualification) and then complete my Diploma.

I went on to become HR Manager and was able to recruit my own team, which was a great experience. But after 11 years in the business, I returned from maternity leave and felt it was the right time to spread my wings.

I then joined ABF, as HR Manager for one of their food manufacturing businesses, before moving into the public sector for a short stint, which was pretty refreshing after the grit and speed of my previous role. But funnily enough, I quickly realised that I liked the challenge, fast paced, high volume workload of the private sector, which led me into the role of HR Manager at UK Greetings and it was whilst working there that I completed by Masters degree

In 2006, I landed my first Head of HR role for a private equity backed business, which then steered me into the HR Director position at Symington’s, where I stayed for 9 years. And from there, I returned to the PLC world, joining Safestyle, which has been a fantastic experience.

What has kept you motivated and inspired throughout your career?

On a personal level, it would be my parents and the hope and pride they had for me. Sadly, my dad passed away when I was 30, so he never saw how far my career developed but he was always a strong support.

On a professional level, it’s been more about the challenges I’ve faced over the years and feeling like I’ve done a good job at the end of it.  Things haven’t always been easy, but I thrive in high pressured environments.

I’m inspired by being part of a good team, whether that’s an executive team or my own HR team. It’s rewarding to see people grow and realise their potential and I love to see the younger generation coming through and shooting for their own ambitions.

Who has been your mentor and how have they impacted your career?

I don’t really have a mentor as such, but there are a few people that have positively impacted my career, either through timely advice, constructive feedback or just being there as support.

The first HR Director I worked with was there for me at the perfect time, where I didn’t really want to be in HR but he opened up a career path for me.  He helped me find my passion.  Since then, I’ve been fortunate to work with some great CEOs and CFOs, and I’ve learnt things from every one of them.

Then there is my husband. He’s worked all over the World in commercial businesses for a long time, so he has incredible insight and lots of advice.  He challenges me and always offers an alternative perspective.  He is the wind beneath my wings.

Last but by no means least, I need to mention the employment lawyer I work with, he’s fantastic, we have worked together when I have been in a number of challenging situations and not only have I learnt a lot from him, he always finds the time to ask how I’m doing, and that’s very rare, but very much appreciated.

Have you experienced and had to overcome any major challenges/setbacks in your career? If so, what were they and how did you manage them?

I’ve been through a few challenges in my career. Working in predominately male led businesses, I’ve found that people often see the ‘female’ before they see the person.

Thinking journalism was the route for me, I joined a newspaper when I was 18 , and experienced very inappropriate behaviour from one of the owners, which led me to quit on the spot and never return. I would say that was very difficult to handle at such a young age.

Another challenge was in the scaffolding business, it was decided that all the safety team were to be put through their NEBOSH certificates. I told my manager that I wanted to do the certificate as well, to which he said, “but you’re a woman …. this is construction, male dominated, it’s not for you.”

6 months later, the Group started delivering their own in-house NEBOSH courses and because it was free my manager said that I could attend.   I was the only female to take part and was actually the only person to pass – so you can imagine the feeling I had then!

To get through any challenge in work or general life, I’ve always just tried to remain the best version of myself and that has always got me through.

Burnout is becoming all too frequent in the working arena. Having such a role with great responsibility, how have you personally coped with that?

A couple of times in my career, I have been close to burnout. The most important things I’ve learnt is firstly to recognise it, and secondly not to make any rash decisions in the midst of an emotional situation.

HR can be really lonely and challenging; you’re always looking after someone else and there’s rarely anyone looking after you.

I work hard but also make sure I have downtime on a weekend. In a post Covid world, it’s become difficult to switch off, there’s always something going on, whether it’s a Team’s call or chat, Zoom, text message, WhatsApp, email, phone – it can feel impossible to disconnect but you have to do it.  Recharging of the batteries is essential.  I distract myself by walking 2 energetic Beagles, and by immersing myself in horticulture which is my hobby – I even work for free in a local plant nursery on Saturday mornings.  They say a change is as good as a rest, and that’s definitely a change from my Monday to Friday work!

In the current climate, the role of a HR Director, has become even more crucial for organisations as they navigate the challenges of Brexit and the competitive job market post-pandemic. How have you positively navigated through this? And have you had to adapt or change your focus?

Navigating successfully through any challenge is about planning, being prepared, and being able to proactively adapt to the circumstance. I tend to find, if you have the philosophy of doing the right thing, it guides you through.

Brexit has been less of a challenge for us than the pandemic was.  Everything we did was centred around the wellbeing of our people and our customers and that was received well.  Post-pandemic the biggest issue for us is the current labour market. There are less applicants, competition is high, and we have found that people’s attitudes towards working have changed they are more focused on flexibility, and on the Company ethos and less so on the job.  We’ve had to adapt to this to continue to retain and attract the best talent for our business

How do you add value to Safestyle? What are your personal strengths that you bring to the role and organisation? And how do you instil these into your team?

I strive to be a visible leader in the organisation, I’ve always tried to engage with people at different levels and I think that’s added great value to our culture.

I try to be a confidante, a person that people can trust, open up to, and gain support from, wherever they need it. I’m not a HRD, I’m just Michelle. I try to be non-status driven and I find that’s the best way to engage people.

I would say resilience is my biggest personal strength. Some of the roles have been extremely challenging, so I’ve needed strong staying power to navigate through and to bounce back.

I try to practice all of the above every day and let my team see me do that, which is a clear way of instilling these values into the team as they progress in their careers. You also learn from making your own mistakes, so I do take a backseat at times and give the team the autonomy to make their own judgement and if it’s the wrong call, they’ll learn something from that – but my door is always open and I’m always there whenever they need me.

Personal development is crucial, even when you’ve successfully reached C-suite level, how do you continue to challenge yourself?

I think it’s even more important at C-suite level, but I’d also say it’s harder – when you’re in the early stages of your career, you’re actively tuning into learning and developing your skills – at least that was my experience as I studied on the job

I take interest in the CIPD, I take part in regular webinars, use my commute time to listen to podcasts, and I read.  I have found that a blend of office and working from home has given me more thinking space to take time out for my own development.

I’ve also learnt and continue to learn from my colleagues. Many of my peers have held senior roles in large corporations, so I really take the time to watch, learn and talk to them – asking for advice isn’t something that does or should ever stop.

What has been your biggest career achievement/stand out moments to date?

My first HR Director appointment at Symington’s has to be mentioned, phenomenal feeling to get to that prevalent point in my career but the one that I’m most proud of is being a part of the Executive Team at Symington’s that won the British Private Equity & Venture Capital Association award of large management buyout team of the year. That was preceded by a huge amount of work but was very rewarding; I have very fond memories of that team and my time at Symington’s.

Bringing it back to current times, being part of the team at Safestyle has been an incredible experience. The double-glazing sector hasn’t had a great reputation, but it doesn’t need to be like that.  We are really turning Safestyle into a business to be proud of and that gives our hard-working, dedicated, talented colleagues the recognition that they truly deserve.  Only last month someone chose a career with Safestyle over a career with Nestle – and that shows that we are truly winning.

For more information on this interview contact Emma Noble, Partner at e.noble@parkinsonlee.com or to discuss how Parkinson Lee could assist your organisation in hiring an Executive or Board Level appointment, please contact our Managing Partner, Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

12/05/2022
An Interview with Adam Barraclough – Partner at EY
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 Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” that our Managing Partner, Lee Bhandal, has conducted with highly respected Executives from across the region.

Our eighth interview is with Adam Barraclough, Associate Partner in Strategy & Transactions at EY. Throughout his exceptional 25-year career, Adam has worked with and advised businesses across Yorkshire and the Northeast regions in the sale and acquisition of a number of high-profile brands.

EY’s purpose it to work with entrepreneurs, companies, and entire countries to solve their most pressing challenges such as, data piracy, guiding governments through cash-flow crises, unlocking new medical treatments with data analytics and pursuing high quality audits to build trust in financial markets and business.

Since joining EY in 2020, Adam has become a trusted advisor for businesses across the region, supporting them through EY’s broader expertise.

In this interview, Adam has given a great insight into his impressive career journey, his major standout deals to date and his expert advice on making it to the top in world of M&A/Dealmaking.

Interview with Adam

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Can you give us a whistle stop tour of your career?

I began as a roadie for bands like the Rolling Stones, Bon Jovi and the Eagles right after university, then thought I’d better get a proper job. So started my career as an auditor for KPMG in Sheffield, qualifying as a chartered accountant after 3 years.  Hard work, long hours and exams on top.

I then moved to Halifax Treasury and worked on a special project which resulted in the merger with Bank of Scotland and the creation of HBOS.  Following the completion of that project I worked in M&A for BUPA for 3 years before 15 years in corporate banking with Bank of Scotland, Barclays and Lloyds.

I left Lloyds to join William Jackson Food Group where I spent 4 years as head of M&A, and latterly became FD of their Bakery Business before joining EY 2 years ago.

Why did you choose to pursue a career in finance? Were there any particular influences on your decision?

I wasn’t good enough at football or golf, although I haven’t given up yet!  I did actually want to become a teacher, but my degree subject didn’t qualify for funding (Politics and History) at the time.  Accounting is agnostic on degree subjects, so I applied to the Big Four – and KPMG had a local office that impressed me most at the time.

Over your impressive 25-year career, you have held various positions of influence and leadership, can you share with us, some of your greatest professional achievements to date?

Crikey. I won corporate banker of the year in 2012 and was also nominated for dealmaker of the year but Neil Thompson posthumously won it that year, so I didn’t mind one jot – top bloke and sadly missed.  One of my closest friends also died that year so it was a very strange and awful time – great professionally, tragic personally.

I enjoyed my time working with Innocent Drinks from a relatively small start-up through to becoming part of Coca Cola – that was a fun ride. They nearly got me the sack twice but that’s another story – see below.

Best of all is seeing the people I’ve worked with over the years going on and doing great stuff.  Tom Beahon at Castore is a great example but so are others who’ve decided to get off the ride and do something completely different, which I admire, I’ve got a pal who rents bicycles in the dales after having had enough of the corporate life and is as happy as anyone I know.

Can you tell us more about what your role of Partner in strategy and transactions at EY entails?

I originate and help clients across the region in both buy side and sell side transactions covering everything from diligence to lead advisory.  We are sector agnostic, though I do have a food & drink background so anything that is in F&B I tend to get involved in.

As one of the region’s leading deal makers, what particular deal stands out if your career and why?

I’m not sure I fall into that category, but I’ll mention three for different reasons:

  1. Synetiq – I worked with Tom Rumboll, CEO at Synetiq, to help lead their merger which was an was an incredible opportunity and we have since become great friends. The EY and Synetiq teams gelled instantly, and we delivered a terrific result. A truly special business, and Tom is a top-drawer CEO.
  2. CEPAC – strangely enough, this was one that myself and Tom did together back in our Lloyds days. We completed 3 acquisitions, over 6 days for a new bank client, the last one was completed at midnight on New Year’s Eve! That was tough and I’ve never had so little sleep – but it was immensely satisfying!
  3. Innocent’s refinance – I can tell this story as the individuals have now moved on, but I fought hard to get a refinance and cash out for the Innocent shareholders in 2007.  The banks head of credit at that time just didn’t get Innocent and didn’t want to do the deal as he thought that smoothies were in his words “a here today gone tomorrow fad”.  I got annoyed and asked him if he still pointed at planes – for which I received a written warning! But we got the deal over the line, and they’ve just gone on to become one of Europe’s leading drink brands.

What are your thoughts on the strength of the UK M&A Market in 2022? And in your opinion, what types of deals are we likely to see?

It is as strong as most of us have ever seen, certainly in my 25 years in this game.  Lots of liquidity driving demand for good quality businesses.  In terms of types of deals – right across the spectrum from PE both majority and minority, trade deals, cash outs, and the deal you guys have recently done with the ESOTs.   No one particular type, and neither should there be, each set of circumstances are different for business owners.

In 2018, you completed a course at Harvard Business School in Executive Education Mergers and Acquisitions: Strategy, Negotiation and Post Merger Management, how have you used this knowledge in your roles since?

That was a cool course.  Not sure I’d have lasted 3 years on a degree there, but great fun.  The networks you build there are unbelievable.  I became pals with a Canadian guy who had been to prison for 12 years and had emerged with a doctorate and now owns Canada’s biggest chain of Dentists and is best mates with Justin Bieber!

The biggest thing I learned at Harvard was the value of storytelling to illustrate and articulate particular messages you want to deliver.  If you can’t explain something to a 10-year-old you are either failing to get your point across in plain English or don’t know your stuff.

If you could give the 25-year-old version of you some career advice now on how to make it to the top in world of M&A/Dealmaking, what would it be!

Enjoy the ride, and if you don’t, go and do something else – life is too short.  Keep learning and let that be your North Star – when you stop being stretched, learning, or getting new experiences it’s probably time to move.

And keep yourself fit (I try and fail but I try), it’s a long and exhausting career and it’s going to be a lot longer if you’re starting out now.

Oh and have an opinion, your own opinion, not something you’ve read on the internet that sounds clever – that’s not yours – and is dull.

Outside of your successful profession, what are your greatest loves and hobbies?

My family and friends.  My football team – SWFC they’ve been ruining my weekends for 40 years, but I love them, nonetheless.  I play golf (6 handicap) should be better, but I think I am Seve and go for shots even he couldn’t pull off – ending in disaster.  Wine, food and music – did I mention I roadied for the Rolling Stones 12?

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring an Executive or Board Level appointment, please contact our Managing Partner, Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

04/04/2022
An Interview with Tom Rumboll – CEO at SYNETIQ
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” that our Managing Partner, Lee Bhandal, has conducted with highly respected Executives from across the region.

Our seventh interview is with Tom Rumboll, CEO at SYNETIQ. Tom joined SYNETIQ as an Executive Chairman, having played a pivotal role in the merger that created the market-leading salvage and vehicle recycling business. In 2021, Tom was appointed as CEO, with overall responsibility for the performance of the business and its people.

SYNETIQ is a UK’s leading vehicle salvage, dismantling & recycling specialist, offering affordable and sustainable motoring solutions. They cater to customers looking for quality used car parts and businesses who want to maximise the financial and environmental return of their vehicles. 

Sustainability is at the heart of everything they do. In support of their mission, the company have implemented a “Road to Tomorrow” strategy, which shapes their long and short-term approach to becoming a more sustainable business. 

Following a hugely successful 23-year career in various business development, commercial and advisory roles, in large PLCs, regulated industries and high growth businesses, Tom has given an insight into his impressive career journey, how he has led SYNETIQ in becoming the UK’s largest vehicle dismantler with incredible year on year growth and what he enjoys in life, outside the world of a CEO.  

Interview with Tom

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Can you give us an overview of your career to date? 

After graduating from university in 1999, I joined the Lloyds Bank Business Graduate Training Programme in Newcastle. I then moved into the world of Corporate Banking in Leeds in 2001 and never looked back. During my time there I held a variety of roles, predominantly in either Relationship Management or Business Development, alongside a challenging but rewarding 6-month secondment in a people, compliance and merger integration role as part of the COO’s office.  This was part of the Lloyds and HBoS merger integration programme.  

The career development I experienced at Lloyds was incredible. Working for, and alongside some fantastic role models, I received feedback, coaching, formal training and financial support to complete external recognised professional qualifications in both Accountancy and Marketing. I gained some extremely valuable and transferable skills and experiences.

In 2013, I left Lloyds Bank to join the Board of one of my Banking clients, Company Shop Group. My initial attraction to the company was through their incredibly strong ESG and sustainability credentials. During the four years I was with the Group, I was a part of a significant restructure, witnessed the company’s rapid growth and had the honour of receiving the Queen’s Award for Sustainable Development, and was presented this by the Queen at Buckingham Palace, on behalf of the business. 

I then set up my own Corporate Advisory business, which was how I got involved in the opportunity that became the business, SYNETIQ. I was brought in as an independent advisor to support a 4-way merger, and, after a lot of hard work SYNETIQ was created. We became the UK’s largest integrated vehicle salvage, dismantling and recycling business. Like Company Shop Group, SYNETIQ has a very strong sustainability story. I initially joined as Executive Chairman and in January 2021, became CEO.

Was it always in your career plan to become a business leader and if so, how did this drive your career path to your current position as Chief Executive Officer at SYNETIQ? 

It is fair to say that I have always had lots of drive, determination and ambition but my goals have always been to do the very best job that I can, to continuously improve, to make a positive difference and to make my family proud.  

With the variety of experiences, I have had, and a desire to constantly challenge myself, I have been given some amazing opportunities to fulfil these personal goals.  All of which, have led me to my current position as CEO of SYNETIQ, a role I am very proud and privileged to fulfil.

Anyone who worked with me at Lloyds, Company Shop or SYNETIQ, know I am fond of a quote.  This one from Larry Bird sums up my approach to my career to date.

“I’ve got a theory that if you give 100% all the time, somehow things will work out in the end”

In 2019 when SYNETIQ was established as a result of the merger of Motorhog, Car Transplants, DH Systems and FAB Recycling – what were the key challenges or setbacks that you had to overcome, what were they & how did you deal with them?

Any merger, brings challenges, but a 4-way merger where the Shareholders and Directors of all the merging entities stay in the new business, brings its own unique set of challenges! 

The biggest challenge, unsurprisingly, was around change and all that goes with it. I am pleased to say that we successfully integrated the SYNETIQ business by winning both hearts and minds. There was a compelling merger rationale, clear recommendations from the vendor due diligence (undertaken by myself pre-merger) and obvious synergy benefits which were delivered with positivity, integrity, empathy and a care for people at its heart.  

Can you share some of your greatest achievements during your career?

A great question! There are lots of things I am proud of in my career to date, starting with winning some fantastic clients for Lloyds Bank over the years.

Taking Company Shop to their first Queen’s Award, delivering a 3-way partnership with a major retailer and a charity that resulted in a £750,000 charity donation, opening the business’s first new “greenfield” store and developing a store roll-out plan that has seen the business grow hugely since I left has given me a real sense of achievement.  

In my relatively short time working in an advisory capacity, I advised on 3-mergers, all of which have gone on to great success since. 

More recently my career highlights understandably relate to SYNETIQ. Creating the business in the first instance was a real highlight, then building one market-leading, nationally recognised business and then achieving an exit at more than double the value two and half years later was a real challenge, but one that has been incredibly rewarding. 

Putting the big headlines to one side, I am so, so proud of how SYNETIQ has put sustainability at the centre of our business and strategy, becoming Carbon Literacy Silver accredited, supporting other organisations in becoming carbon literate and committing to set Science Based Targets to help us become net zero.  We are leading our industry to a more sustainable future.  

Investing in our people, establishing our apprenticeship programme and creating a nationally accredited apprenticeship for our industry speaks volumes about us, and interacting with our apprentices who are right at the start of their careers gives me real pride and optimism.

Can you tell us more about how you have driven SYNETIQ to become the UK’s largest vehicle dismantler, with year-on-year growth?

Whilst the business that made up SYNETIQ had combined trading histories of over 150 years, the opportunity we had with the new business that became SYNETIQ was to think big, think differently and think long term.  

I worked with the Board to agree a progressive and ambitious vision and then set about creating a business that could deliver this Vision. 

Putting sustainability at the heart of the business has been a major ingredient in our success, alongside our fantastic people, our commitment to our clients, our technology and innovation and the strength of the foundation the legacy businesses provided to us. 

We combined the best from each business’s legacy, added in new thinking and expertise and created a market-leading circular model that is absolutely right for our time.

Having recently led the successful sale of the business, what is your future vision for SYNETIQ and how do you aim to get there?

The future vision for SYNETIQ is the same as the current vision, but I believe that with the brand, proposition, people, infrastructure, client partnerships and momentum we have built, coupled with the resources and support we will receive from our owners, IAA Inc. we will go much faster towards it.  

I truly believe the SYNETIQ model can and will become a household name in the UK and internationalise to help decarbonise part of the automotive supply chain across Europe and beyond. 

Do you see the importance of transparency in your role as CEO? If so, how do you demonstrate this?

Being transparent, honest, authentic and consistent are essential traits of any leader. I try to demonstrate this at all times and take the businesses best interests into every situation, conversation and thought process. I do not have a secret formula; I just treat others as I would wish to be treated and ensure that what I do is consistent with what I say.  

As Mark Twain said, “if you always tell the truth, you never have to remember anything”.

As a business leader, constant and unforeseen changes can be very challenging to navigate through. How do you tackle these challenges head on, affectively adapt and ensure the wider business are all working collaboratively? 

I am a big believer in facing life as it is, not how you want it to be, so the first things that I do and have done is to define the current reality and secondly, bring to life our intended future state.  From this definition comes both, clarity and a clear goal to aim for and be motivated towards reaching. With clarity and goals, effective plans can be created. 

With competent, confident, hardworking and trusting teams, plans to reach these goals can be delivered, and good decisions can be made with enough flexibility and agility to accommodate the constant change in the internal and external environment.  

The mindset and energy to continually invest time and effort in recognising, rewarding, reflecting, supporting and challenging in order to sustain and maintain pace, commitment and progress has proved to be a really effective formula for SYNETIQ, in what has been a challenging and changeable period since we were formed in 2019.

What would you say are the key qualities required for a successful CEO?

If I were to distil this down to those that have served me on my journey to becoming a CEO and since, I would say:

  • Optimism – A belief that the future can and will be better is powerful personally and infectious for those around you.
  • Confidence – A belief that you are capable of delivering a better future for yourself, your team, your business and your industry motivates you to act.
  • Resilience – The ability to learn from and recover quickly from mistakes or disappointment is essential to maintain focus and positivity in the face of adversity.
  • Energy – The enthusiasm and stamina to be at, and to give your best at all times creates a positive effect on those around you, such that this energy is multiplied many times over.
  • Care – a genuine care for what you do, how you do it and who you do it for and with, cannot be manufactured.  From care comes authenticity which is so important for building commitment and trust from those in your care.

What advice would you give to young professionals aspiring to reach CEO level in their future career?

Firstly, I would say anyone can be a CEO, regardless of their starting point or career discipline. After that I would guide anyone to follow your passion. Build a career in an area you believe in, that is consistent with your values and excites you. Build a career in something you are passionate about where your skills can be put to best use. Self-awareness and knowing what drives you is essential here. 

My advice would be to use the early part of your career to both build skills and experience whilst getting to know yourself better; to understand how you learn, motivate yourself, and, crucially, re-energise.

On a more practical note, I would also suggest; investing time in building a trusted network of friends and mentors, making your career decisions based on building skills and learning rather than money, and to always remember that there are lessons you can learn in every situation. 

“Great things are never achieved from within a comfort zone” is a phrase that has stuck with me throughout my career. So, with that in mind, my final piece of advice is to be prepared for being uncomfortable and always say yes to opportunities that put you out of your comfort zone. By moving into realms where you don’t have all the answers, but will work hard to get the answers, you’ll find yourself at the other side with a new set of skills, competencies, and confidence.

I’m sure that work takes up an enormous amount of your time, but as a family man, what do you enjoying with any free time?

I am blessed with an amazing family, my fantastic wife Emilie and our 8-year-old twin boys Arthur and Albert.  We love spending time together as a family walking, cycling, playing very competitive games of Monopoly and watching the boys at their various after school and weekend activities. 

Personally, I like to keep fit through a mixture of running and HIIT and I am the Manager of my son’s football team (way more difficult than running a business!)  

My big passion is House music and DJ’ing where I love to buy, play and record mixes either live or to post online.  I DJ under the name LGRTR where you can find me on Soundcloud (shameless plug!) David Solomons, the CEO of Goldman Sachs is also a DJ, so if it’s good enough for DSOL, it’s good enough for me!

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring Executive or Board Level appointments, please contact Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

23/03/2022
How has COVID-19 changed the way the business work & for the better?
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As we reach the two-year milestone of lockdown #1, we are exploring how the changes in the way we work, as a result of the pandemic, has had a positive influence over companies and their people.

Since 2020, many have adapted to new working environments, introduced new technologies and embraced new skillsets, which have subsequently improved how companies operate and as importantly, had a profound effect on employee happiness and engagement at work.

Many businesses have used the COVID-19 pandemic as an opportunity for change, but how has that changed the way they work and for the better?

Flexibility

For centuries, companies were conditioned to think efficiency and outputs were a result of 9-5 hours and an office-based/ on-site set up.

As a result of the pandemic, remote working meant employers had no option but to embrace change and incorporate employee freedom.

Adopting a flexible approach has seen many businesses experience higher levels of productivity, better quality outputs and an overall happier workforce.

With top talent getting a taste for homeworking, many will no longer consider a traditional, office-based arrangement and therefore, businesses across the world have had to reflect their set up accordingly.

For Parkinson Lee, these flexible arrangements have allowed our team to establish relationships with a wider network of executives without the limitations of geographical proximities – enabling us to deliver the best talent from any corner of the UK for our clients.

Digitialisation

In a remote world, staying connected with customers, suppliers and with one another, whilst remaining operationally viable, meant companies had to find means of working outside of the office.

These new technologies have not only kept people together but have also, enabled employees to work more efficiently and accurately with new workflow and live reporting resources.

The outcome of digitalisation has powered businesses and their people with new digital skills and the knowledge to work effectively from anywhere.

Marketing

In this new age, marketing departments have transitioned from a “nice to have” function, to a vital element of any company operation.

You just have to look at the job market to see how heavily businesses are investing in their marketing structure.

In the height of Covid, where the world seemed to have stopped, companies either used it as an opportunity to inherit new technologies to communicate with their customers, through social media and targeted marketing, or stood still and were left behind.

Clever and consistent marketing has and will continue to be crucial for business visibility, in a post covid world.

Work-life balance

For many professionals, and even more so in the generation Z that are incredibly career hungry and money motivated, the work-life balance has been near or non-existent.

The pandemic has allowed employees to slow down, work in the comfort of their own homes, feel more a part of family life during the working week and re-tilt the scale to an equal keel.

Many companies have found employees to be happier and more efficient, preventing the frequent experience of burn-out.

Mental health

Throughout the pandemic, there was a huge spike in mental health issues, and for many, that hasn’t just stopped since life has resumed to the ‘new normal’.

Many businesses were forced to understand and acknowledge the importance of mental wellbeing at work and identify ways to support their employees.

In a post covid world, this is still very prevalent in the workplace, with many introducing mental wellbeing days, encouraging lunchtime walks, flexible working hours and internal and external mental health support programmes.

As we move forward, we hope these positive outcomes will continue to support businesses with innovation, responsiveness and success, whilst keeping workforces happy and healthy.

Our company changes

Historically, Parkinson Lee have operated like many other companies around the world. Our employees were based 5 days a week at our head office in Rotherham and had structured working hours.

Since the pandemic hit, the senior leadership team have adapted and welcomed a more relaxed and flexible working approach. Now offering a permanent, remote and hybrid set up to suit the needs of our employees, with less restrictions on set working hours.

We encourage our people to take frequent breaks, work around their hectic lives as parents and to prioritise their mental health.

In 2021, Parkinson Lee had a record-breaking year, which was a clear demonstration that home working and flexibility had a positive influence over companywide success.

As a result of this growth, we currently looking for an ambitious, committed and experienced Senior Recruiter to join our expanding team across the Yorkshire region.

If you are a career focused, motivated individual, looking to join a highly entrepreneurial, successful team, and contribute to our continued growth and success, whilst establishing yourself with as an executive recruiter of choice with a high profile client base, then please contact our Managing Partner, Lee Bhandal for a confidential discussion at l.bhandal@parkinsonlee.com.

23/02/2022
The Greatest Challenge’s Business Leaders Face Today – LinkedIn Poll
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Leadership today is more complex than ever. The growth of technology, sudden market changes and uncertain economic climate has ushered in at an unprecedented and rapid rate.

We recently asked our LinkedIn community of Business Leaders within various size organisations and industries, what their greatest challenges are today.

The results were as follows:

  • Build/ retain a diverse board – 8%
  • Navigating constant change – 48%
  • Staying ahead of competition – 24%
  • Future Strategic Planning – 20%

Our team have taken a greater look into these challenges and advised on actions to help navigate through.

Build/ retain a diverse board

The most successful and influential boards are those with directors that offer a variety of skills and diverse experiences.

For many business leaders, introducing diversity into their board team comes as a huge challenge – but one that is vital in steering a company towards its long-term goals.

Diversity encourages new ways of thinking and perspective on a range of consumers, markets and business practices.

To overcome these challenges and establish greater boardroom diversity, we suggest the following:

  • Increase transparency

Work closely with the HR Director to identify gaps in your current board team. Following this, devise a strategy to introduce more women and minorities into executive positions. Once the board structure has been established and you’ve identified how you will implement your strategy, make these goals public and communicate it to the wider business – this will keep you accountable and demonstrate your commitment to diversity and inclusion in your business.

  • Refresh the board

One-to-one meetings and annual assessments for each director, are just as important as companywide ones. These should determine board members contribution to the business strategy and where there is a short fall in skills.

For those that have been part of a board team for a number of years, falling into a comfortable and coasting way of thinking can be easy. As a business leader it’s your responsibility to ensure each individual on the board continues to influence, demonstrate productivity, passion and commitment. If this begins to fade or there is a greater demonstration of underperforming you need to find ways to reengage your directors or consider a restructure and introduce new proactive members.

  • Develop future leaders

Work with your HR department to develop future diverse leaders and make it your mission to recruit further diversity into the wider business. As importantly, involve your board team in mentoring programmes, where they can support leaders of tomorrow and get a greater perspective of views from those diverse individuals.

Navigating through constant change

As a result of the pandemic, Brexit and digitalisation, business leaders are facing more changes than ever before. Navigating through these and getting ahead of the curve is where many struggle.

We suggest the following steps to support you through these changes:

  • Prepare for change

In light of the recent pandemic, being able to roll your sleeves up, take charge and guide the business through unforeseen challenges is crucial. Prioritising and undertaking a risk analysis and a mitigation strategy, will be poignant in navigating through future challenges that may lie ahead. Identifying as many risks as possible ahead of time will reduce panic and chaos amongst your workforce – with readily available and attainable strategies and tactics in place. Use your previous experiences to establish a strategy that can successfully keep your business running profitably, whilst remaining ahead of the competition.

  • Communicate with the team

In times of uncertainty, communication is key. From a leader’s perspective, that includes your team, board, investors, shareholders and customers. Open up a forum for people to ask questions and voice concerns, and ensure your responses are timely and direct with no room for misinterpretation. Weekly team catch-ups, monthly or quarterly companywide communications meetings are a great way of doing this.

  • Focus on obtainable, short-term goals.

In your company strategy, it is vital that you consider short-term goals in order to successfully reach your long-term goals. Focusing on immediate/ quarterly priorities, where designated people can take ownership, will balance the pressure on your own shoulders. If the wider business feel involved in these changes and clearly understand their positive impact on the business and the company’s mission, every individual will be working in the same direction.

Staying ahead of the competition

To dominate your market and stay ahead of your competition, defining your business proposition is essential.

You have to identify and demonstrate your unique selling proposition through your marketing strategy and instil this in your sales team when reaching out to prospective customers. You need to make a clear-cut proposition, that gives customers a reason to come to you rather than your competitors.

As a business leader, aside from product and service offerings, you need to ensure your core processes, strategy and values set you apart from the rest in your market.

We suggest the following steps to help you stay ahead of the competition:

  • Know your competition

Delve deep into your rivals – what they offer, their market proposition and how they present themselves. Work closely with your marketing team for competitor analysis and research. Following this, spend time relooking at your own business, undertake a SWOT analysis and identify what your competitive edge is and target marketplace – then set your strategy.

  • Test and experiment

Trial and error can be extremely useful in identifying what your audience likes and requires. It is a great way of monitoring results and planning strategically for the business. However, do your research first! Leaving it completely to chance may impact productivity and throw a considerable unwanted curve ball into your brand strategy and customers perception of you.

  • Be the best employer

Skilled and motivated people are the backbone of any successful business. Attracting and retaining talent means more than paying a competitive wage, offering an inclusive and inspiring culture, career development opportunities, and excellent benefits are significant for productivity and personal job satisfaction.

Future Strategic Planning

Strategic planning provides structure to day-to-day decisions that follow a larger vision – in program development, building a solid financial foundation and preparing for challenges that lie ahead. It is an opportunity for the board team to share their perceptions and discuss critical issues that may affect the organisation in the future.

An inclusive approach to strategic planning has proven to positively impact a smooth operation, in ensuring key stakeholders believe in the organisation’s vision and are committed to achieving it.

We suggest the following steps to help you to plan strategically:

  • Mission & values

Start with reviewing your mission statement, this has to define a long-term goal/ vision that is used to navigate your business plan. Use your mission, to then determine your company values – what you want to instil in your people that reflects in your customer experience. Your values need to be strong, clear and at the core of your practices.

  • External and internal SWOT analysis

Strategically review the strengths, weaknesses, opportunities and threats that you face both within your organisation and with external factors such as industry trends, global issues and growing competition. Interpreting data is key to successfully executing a SWOT analysis. Bring your board team together to support in this step, their perspective and insights will be significant.

  • Develop strategies

Once a clear picture of your mission, values and market position has been established, the board team need to develop strategic options to move the business from its current status toward that of your mission. Its key to remember that a strategic planning meeting is not the place to discuss systems, preferred data, or training required. Managing these kinds of details will be the responsibility of individuals assigned in the action plan.

  • Action Plan

The outcome of developing strategies should be the prioritisation of a few (two to five) achievable goals and the creation of a related action plan. Many strategic plans have previously failed for because they were too ambitious or too complex. It’s important to remember that the opportunities or limitations identified in your SWOT analysis need to be addressed over a matter of years – for company sustainability.

By having an annual strategic planning meeting, these goals will stay in sight and can be successfully achieved.

For more information on how to address your current challenges as a business leader or if you are looking to add real value into your board team, please contact Lee Bhandal at l.bhandal@parkinsonlee.com.

25/11/2021
Interview with Andrea Preston – HR Director at Tes Global
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” that our Managing Partner, Lee Bhandal, has conducted with highly respected Executives from across the region.

Our sixth interview is with Andrea Preston, HR Director at Tes Global. Andrea is a member of the board team and responsible for creating and leading the people strategy, implementing successful wellbeing and flexible working programmes as part of employee engagement and talent attraction strategies, and driving inclusivity across the business.

Tes Global’s mission is to, power, school and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education. For more than 100 years, Tes has championed great teaching by working together with teachers to build trusted education solutions that help them to be the best they can be. From safeguarding and compliance, to staff and pupil management, their innovative and flexible software and services help teachers and school leaders worldwide to provide the best education to millions of children. Tes is a global company employing over 600 people across 10 offices, in locations including London, Sheffield, Hong Kong, Melbourne, Sydney, and Dubai.

In this interview, Andrea shares an insight into her impressive HR career, how she navigated through the challenges that came with the pandemic and her greatest professional achievements.

Interview with Andrea

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Why did you choose a career in Human Resources? Were there any particular influences?

During my last year of studying for a history degree at Lancaster University, I did a psychometric style questionnaire that suggested suitable careers, and HR was one of the options.

I did some investigation into what HR entailed, the responsibilities of the function and the career path that came with it. It sounded interesting, it fit perfectly with my values and would give me an opportunity to make a real impact to both a business and the careers of the people within it. That’s when I made the decision to complete my CIPD.

Can you tell us more about your impressive 19-year career in the industry and your progression to HR Director? What have been the standout moments for you?

I began my HR career as an Advisor and worked my way through various roles and industries, which gave me great exposure to many projects and challenges that required flexibility, dedication and strong problem-solving skills. Since 2001, I’ve held senior/ board level positions and led the HR strategy.

I was fortunate in my early career to work for great managers who had more confidence in my abilities than I had in myself at the time – they pushed me to gain new experiences. One manager put me forward to set-up a new international office for the company, which was terrifying, especially without the international experience. The project was a huge success and since then, I have repeated this in many locations around the world.

What has kept you motivated and inspired throughout your career? And what is the most rewarding part of your role HR Director?

What keeps me motivated is knowing that I’ve made a difference to a number of companies’ and helped to progress the careers of so many people. Equally, my ability to find solutions that benefit both our employees and the business, for any given situation is a great motivation.

The most rewarding part of my role is growing and developing my team(s) current and former, and watching their careers go from strength to strength. I feel privileged to be able to help in some small way.

What do you think has been the role of HRD in the pandemic? How were you as HRD able to help your company through the crisis?

The role of a HRD in the pandemic has been to communicate pragmatic solutions to often new and challenging situations. At the start of the pandemic, we set up a weekly company broadcast to answer questions about working from home and hybrid working, to interpret changing government guidance, explain new concepts such as furlough and reassure colleagues about the future of the business. This was a really effective communication tool that kept everyone connected and informed.

Maintaining engagement across the business, whilst keeping morale going and prioritising the well-being of our employees was key. It was a completely unknown situation, but I personally feel that we acted fast, found solutions and overcame the challenges.

What do you think are the biggest challenges facing a HR Director today?

It would definitely be the change of pace, there are always new situations that we need to adapt to, be equipped for and ready to face.

Equally, it would be avoiding a one size fits all approach, especially for a global workforce – it is so important to balance a global culture / values whilst respecting local employment practices.

How do you add value to Tes? What are your personal strengths that you bring to the role and organisation?

The broad experience I’ve had over the years across different sectors, has allowed me to offer a fresh perspective and a variety of solutions, which is extremely valuable when leading a HR function.

On a personal basis, my biggest strength is the ability to remain calm and identify key factors that are important. I have a very pragmatic approach to situations, which helps guides me in decision-making processes.

What would you say are the key qualities required to perform as a successful HR Director?

Absorbing information is key, which often includes conflicting data that requires more research to determine the most appropriate value adding people strategy.

I would also say having a level-headed approach and the ability to see other perspectives is key to building a positive and influential culture.

What has been your biggest achievement to date in your HR career?

In a professional capacity, it was opening an office in Brazil to extremely tight timescales, without the ability to speak Portuguese. Also being able to attract and retain employees with extremely niche IT and credit card expertise.

In a personal capacity, it would be the ability to present at large conferences – as an introvert that takes a great deal of work to overcome. To be successful as a HRD it is so important to keep investing in personal development.

Have you experienced any major challenges/setbacks that you have had to overcome in your career and how has that helped you become the HR professional you are today?

Early in my career, I experienced some prejudice about my working-class background and hint of a Barnsley accent, mostly when applying for new roles, which was hugely frustrating.

As a HR Director, leading the strategy, I have used my personal experience to ensure our workforce and culture champions inclusivity, where people are comfortable to challenge assumptions.

Who has been your mentor and what impact have they had on your career?

I am incredibly grateful that I met Kate Black, Managing Director at Agile HR Solutions, when I was starting out in my career. Kate was a great mentor; willing to listen and give me practical advice. Looking back, she really helped me build on self-confidence and encouraged me to apply for new opportunities. She also introduced me to champagne and now as friends, I still look forward to catching up with her for a chat and a glass of fizz.

What advice would you give to up-and-coming HR professionals looking to make it to the top of the profession?

Successful HR professionals must be comfortable with change and be committed to continuous learning and personal development – a growth mindset is essential to progression.

You need to be able to work outside of your comfort zone and understand that occasionally you will make mistakes, but in my experience, you can learn as much, if not more, from a mistake as a success.

What are your interests outside of your career?

I felt very fortunate during lockdown to have my golden retriever Bertie – both my husband and I enjoy walking and sightseeing at dog friendly places. I’m looking forward to going to the theatre, ballet and my favourite restaurants now that things have begun to re-open.

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring Executive or Board Level appointments, please contact Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

04/11/2021
Interview with Carole Urey Chief Commercial Officer at High Speed Training
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” that our Managing Partner, Lee Bhandal has conducted with highly respected Executives from across the region.

Our fifth interview is with Carole Urey, Chief Commercial Director at High Speed Training (HST). Carole is responsible for implementing the commercial strategy and business plan to establish meaningful KPIs, whilst managing and developing the commercial and sales teams, providing financial revenue support and introducing and maintaining sales processes to improve business performance.

High Speed Training are an online training provider covering areas of compliance and development. With over 160 training courses, HST have helped over one million learners across the world to gain accredited certificates. They partner with specialists in each field to ensure their training offers industry trends, legislative changes, and relevant knowledge and actions to take forward in working life.

In this interview, Carole shares an insight into her impressive career, the commercial challenges she faced as a result of Brexit and the Covid-19 pandemic and her priorities since joining HST in September 2021.

Interview with Carole

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Could you tell us about your career and how it led to your current role as Chief Commercial Officer at HST?

I began my sales career in recruitment, but after a few years, I decided to pursue the external sales route. Over the last 18 years, I have progressed through varying positions of seniority, from Sales Manager, Sales & Marketing Director, UK Sales Director, to my most recent role as Chief Commercial Officer at High-Speed Training (HST).

Working in various roles, across a range of sectors has given me exposure to every aspect of sales, marketing, product and operations, whilst overseeing multiple large business transformation projects.

The positions I’ve held at c-suite level, have allowed me to strategically and commercially influence business operations to drive growth and deliver incremental revenue.

In September this year, I joined High-Speed Training, and I am thoroughly enjoying the change of sector and the pace it offers. I am excited to use my knowledge and experience to contribute to the on-going success of HST and continue to build relationships across the business, whilst establishing new ones with our customers.

In the current climate, the role of Chief Commercial Officer, has become even more crucial for organisations as they navigate the challenges provided by both Brexit and the covid pandemic. How have you positively navigated through the last 2 years and have you had to adapt or change your focus?

In my last role, the company predominantly dealt with residential and commercial property lawyers and as a result of Brexit, this market was greatly affected. We experienced many months of uncertainty before a deal was struck.

Likewise, when the pandemic hit, we fell into the unknown. I developed a business continuity plan, that ensured we could remain operational and profitable, even with a remote workforce. I implemented communication methods that allowed us to reach out to our customers and provide our services. It was one of my greatest challenges to date – it required constant assessments and a great deal of flexibility.

Since joining the business, it’s clear to see that HST was ahead of the curve – they were equipped to hit the ground running. As an online training business, they have grown significantly through the pandemic and were able to act almost instantly, by offering training such as Covid 19 Essentials Close Contact Protection and Infection Prevention and PPE, to help navigate through the pandemic.

Why do you think more and more businesses are creating the role of CCO as an addition to existing board teams?

In my experience the role of CCO is not just about strategic thinking and delivering a commercial strategy, it’s about understanding and maximising opportunities within each area of the business, to support the company in reaching its full potential.

Throughout my career, I have led a number of business transformation projects and this collaborative way of working has significantly helped to deliver against our business objectives.

What are your values as a commercial leader? And how do you ensure these values are upheld by your team?

My values are honesty, integrity, fairness, accountability and being passionate about what you do. Trust is a significant element to any successful operation, and likewise, to be led by example. I ensure that decisions and the company direction are communicated clearly, which creates an effective and united dynamic.

How do you manage and influence your vision to the wider sales, marketing and support teams?

I work collaboratively with my teams and hold regular meetings to share updates, changes and gather ideas, so they can see their contribution to our financial targets.

Gathering feedback from our people and our customers is something that I actively encourage, it is a vital tool that increases performance outputs, reputation and company culture.

I hold my own open-door policy, where my team can comfortably speak about current challenges, finding solutions, share concepts and suggest improvements.

Clear lines of communication are crucial when bringing people on a journey, it allows them to be a part of the process, share values and ultimately, achieve their goals.

Personal development is crucial, even when you’ve successfully reached c-suite level, how do you continue to challenge yourself?

I personally think it’s important to learn something new every day! As a new member of the HST team, I tend to do this by spending time with different people across the business, to find out about their roles and gather their ideas. Not all answers are found in textbooks, people often have the answers, but it’s about creating the right forum to address them.

What would you say has been your greatest success and challenge throughout your career and how did you overcome this?

This is a difficult one, but I think my greatest success has been to see the people I’ve helped to develop, go on to create extremely successful careers. I take great pride in mentoring my team and sharing my knowledge.

Second to that, would be creating hugely successful sales teams that have delivered YOY growth for the businesses I’ve worked in.

I would say navigating through the Covid landscape and transitioning the customer success teams to remote working in a considerably short space of time, whilst ensuring there was a profitable business at the end of it, has been my greatest challenge to date.

Having joined HST just a few months ago, what has been your main priority? And how do you hope to accelerate the commercial operation and team success to reflect your long-term goals and strategy?

My first priority was to understand the current business strategy and get a feel for the company culture. I then utilised this, to shape a business plan that would help us to achieve commercial growth within our extensive customer base.

We are currently in the process of aligning our commercial strategy to our 3-year business plan, by reviewing our value proposition and validating our thinking with a number of customer innovation groups.

Can you share your advice to any aspiring CCO/Commercial Directors? What skills and personality traits do you believe are vital for a successful career?

To become a good leader, you need to understand the business from the bottom up – it eases the decision-making process.

Clear communication is key to running successful teams, keeping people engaged and ensuring that everyone is aligned to the company’s objectives.

You need to also have the ability to listen and then act on information – it is critical to gaining the trust of your customers and colleagues. As importantly, being kind and considerate goes a long way!

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring Executive or Board Level appointments, please contact Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

30/09/2021
Interview with Dr Elizabeth Wigley Technical Director at Bawtry Carbon
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” that our Managing Partner, Lee Bhandal has conducted with highly respected Executives from across the region.

Our fourth interview is with Elizabeth Wigley, Technical Director at Bawtry Carbon. Elizabeth leads the decisions, relationships and strategy of the Quality, Continuous Improvement and Research and Development department in Doncaster. She works closely with the wider team to improve the business operation and to scope ideas, whilst establishing relationships with customers to better understand their needs for future technologies and products.

Bawtry Carbon Limited is a leading manufacturer of carbon cathodes, sidewalls and ramming paste for the aluminium smelting sector, based near Doncaster. Exporting nearly 100% of their output, Bawtry Carbon are a trusted partner who places emphasis on innovation, on-time delivery, quality and customer service.

In this interview, Elizabeth shares an insight into why she chose a career in Engineering and Manufacturing, the most challenging and rewarding parts of her role as Technical Director, and how Bawtry Carbon are implementing green initiatives into their operation.

Interview with Elizabeth

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Why did you decide to choose a career in Engineering and Manufacturing? Were there any particular influences on your decision?

At school, I was a typical all-rounder; sporty and fairly academic; I also worked very hard. In the end, I chose to pursue science and maths at A-levels as I originally wanted to become a GP. Throughout my A Levels, I worked as a Care Assistant for the elderly and loved it. Combining science and people seemed like the perfect job for me.

Unfortunately, I didn’t get the grades for medical school, so I decided to study Chemistry at university. I had hoped to continue to Medical School after that. However, I quickly learned that medicinal and synthetic organic chemistry were not for me! Time for a plan B. It was mid-way through my BSc when I met my PhD Supervisor. This was a turning point. I was fortunate to be able to work in his laboratory for two summers, working on polymer and colloid research. It was here, I discovered that the practical side of research and development really suited me and my style of learning. Choosing to do a PhD in Polymer Chemistry was an easy decision, and undoubtedly one of the best I’ve ever made. It was a fantastic three years working with a great team of students and postdocs from around the world – I made lifelong friends and I’m extremely proud of what I achieved.

Being funded by Unilever gave me a great insight into industry life. I’ve always had this at home too, as my Dad was a Chemical Engineer in the petrochemical industry. His job seemed exciting, always talking on the phone to plants around the world about specifications, shipments and random chemicals! At this point, I knew I wanted to work in industry rather than academia, turning R&D into tangible results whether financial or technical. I was fortunate to start my career within a large chemical corporation. I started work whilst still writing my thesis (What was I thinking?). The next key decision for me was moving to a non-polymer industry, refractories. Here I learned the benefits of bringing a different but overlapping discipline (polymers) to another (ceramics/refractories).

You have had a fantastic career, progressing from a Research and Development Chemist to a Technical Director over a 13-year career span, what would you say has been your highlights so far? And what has motivated you to achieve so much?

Thank you! My 10 years in the refractories industry equipped me for what was to come next in my career at Bawtry Carbon. I thrived on working in R&D and had several different roles allowing me to build my skills and experience as a leader. Because it was a large organisation, I learned business structure and processes, particularly surrounding New Product Development and Innovation. I was fortunate to work with leaders with a breadth of styles and skills. I found myself fascinated by the impact they had on on the people around them and the delivery of results. It was here, I discovered another avenue that would allow me to influence people’s lives in a positive way: leadership. I’m motivated by seeing other people grow and love seeing someone arrive at work with a spring in their step, energised by their work; it’s great for business too. A highlight for me has been learning about human leadership and the importance of empathy, building positive relationships and psychological safety in a team.

I’ve always been driven and had my next career goal insight with some kind of plan in my head. This could be anything from an external course to a development project. I thought that having two children would change that, but I returned from maternity leave the second time with renewed energy and purpose (admittedly, when the sleepless nights stage had passed). My two boys will always be my greatest achievement in life, but I had space and a desire to achieve more in my career. Now, I’m also motivated to do it for them. I was extremely lucky that this opportunity presented itself at end of last year when I first met our Managing Director. I felt so motivated and passionate about Bawtry Carbon and what I could contribute after only an hour of discussion- I knew it was the role for me.

It’s very exciting working for an SME. Especially, armed with all the tools and skills I acquired during my time in larger organisations. I particularly enjoy contributing to decisions at board level and influencing the future direction of the organisation, aligned with our newly derived vision, mission and values.

What does your role as Technical Director entail?

I am responsible for technical decisions, relationships and strategy at Bawtry Carbon. My team cover Quality, Continuous Improvements and R&D. Since joining, I have been working on our plan to improve the department and position ourselves to drive growth and realise our vision. I have spent a lot of time talking to our customers and building technical relationships, asking them for feedback and ideas for the future. This is key for increased success for Bawtry Carbon, and supports our core values, including innovation, knowledge, customer focus and collaboration.

What would you consider the most rewarding and most challenging part of your role?

I’m finding working for a smaller organisation, making decisions and generally standing on my own two feet extremely rewarding. As Directors, we continuously work beyond our own departments. I’m learning so much from the team here about the commercial, financial and operational aspects of running a manufacturing business. It’s also great working with our Private Equity Investor owners, Enact.

The downside of a smaller organisation is there is nowhere to hide when things don’t go to plan, you are accountable. Before I left my previous role, my boss at the time told me that as a leader you must “be prepared to fail at least 50% of the time”. This was great advice. Having courage to make decisions, based on the information you have at the time. Knowing it could be wrong but that a decision is better than standing still in most cases.

This is made easier by having a great team supporting you. One highlight for me has been promoting two of my current team members. Two individuals who have been contributing to Bawtry Carbon’s success for a few years and clearly have an appetite for change and want to improve our department and business overall. The next step for us will be to grow the department with some new key R&D team members.

I’ve also found that some of the experience I have now means I am able mentor and coach others, this is very rewarding. I’ll never stop learning either; Bawtry Carbon is enabling me to do that with Leadership MBA and regular Business Coaching. Feeling invested in, is so important.

Are there any significant projects that you have led as Technical Director at Bawtry Carbon that has made a great impact to your operation or overall business success that you could tell us about?

A particularly inspiring leader I worked within the past, taught me the power of a establishing a roadmap to communicate future plans. Setting out the aims of the business, or in my case the Technical Department, and aligning them with the scale of our ambition. I used this in the first presentation to our board, highlighting what a world class Technical Department would be and where our ambitions should lie to meet our business growth objectives.

I also created the first departmental vision within Bawtry, which was later expanded to create our new company vision, mission and values with contributions from all departments. I aligned our technical roadmap with key future projects supporting our potential for growth via product development. I’m pleased to share that one of these projects was successfully backed by a local grant, highlighting the strength of our business case. This has accelerated the upgrade of our laboratory and testing capability. The first phase is due to be completed in Q1 2022.

The pandemic has had a huge impact on us all, but particularly for the engineering and manufacturing sector that had to adapt to rapidly changing conditions. How did you overcome those challenges?

At Bawtry Carbon, Covid caused a considerable downturn in our industry forcing the furlough of staff and mothballing of our plant. I’m pleased to say that we are now back to full capacity, with some remaining supply/freight challenges to carefully manage. I was not part of the team in 2020, so I cannot claim to have helped weather the storm.

During this year, I was placed on furlough from my global R&D role for two months. I was very grateful to be able to care for my children at home without having to work at the same time. I’m fully aware I was one of the lucky ones and many others have struggled and continue to struggle as a result of the pandemic.

At Bawtry Carbon, since the pandemic, we have focussed on Mental Health Awareness. Many of the team completed Mental Health First Aid training, including me. I’m extremely grateful that I now feel more confident in knowing how to best support people suffering with their mental health and the importance of checking in with team members and offering appropriate support.

Going green has been a hot topic for a very long time and businesses have been more focused on making plans to implement new technology, the use and production of sustainable components and chemicals, and waste reduction. How have you considered this within your technical operation, and have you made any changes already?

We are at the start of our journey, recently completing a corporate social responsibility survey. We are working on reducing our plastic packaging and minimising our environmental impact. In our industry, since REACH came on the scene, we have been busy trying to reduce and replace hazardous chemicals. We have made some progress with our non-hazardous ramming paste for aluminium smelters but certainly there is more work to do in the future.

To any aspiring Technical Directors, and particularly women who are considering a career in the field, what advice would you give in regard to ensuring they have the right skills and experience in order to be successful in their first Technical Director role?

Research! Never stop learning. And I mean beyond your scientific field or application. The world is full of people that want to share their path to personal and business success, including inspiring female scientists and leaders. Check out podcasts, TED talks, self-help books, to name a few. Find something that resonates with you and apply the learning. Understand what you are energised by at work and your gravitas as early as possible. When faced with imposter syndrome, or a lack of confidence, I’d recommend thinking “why shouldn’t it be me” and see where that takes you!

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring Executive or Board Level appointments, please contact Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

30/09/2021
Interview with Nigel Hunter Marketing Director at Victoria Plum Plc
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Parkinson Lee Executive search are delighted to be sharing a series of interviews with Business Leaders from across the region. Each month we will be publishing “an interview with…” that our Managing Partner, Lee Bhandal has conducted with highly respected Executives from across the region.

Our third interview is with Nigel Hunter, Marketing Director at Victoria Plum. Nigel leads the marketing strategy for new and existing products including innovation through research, data, trend analysis and branding. He also manages the day-to-day activities of the marketing team such as: CRM, Affiliates, social media, SEO / Search (PPC and Shopping), Direct Mail, Programmatic Display and VOD to improve ROI from all performance channels.

In his role, Nigel is responsible for the full marketing life cycle, working closely with the company’s Commercial team; enabling them to meet their commercial objectives by providing appropriate analysis on NPI and digital performance. Whilst additionally working alongside the IT team to develop customer centric experiences across the online and digital real estate.

Victoria Plum is one of the UK’s fastest growing online home retailers, supplying quality bathrooms to consumers and trade customers alike. Founded in 2001, they have become one of the UK’s most successful pure play retailers.

In this interview, Nigel shares an insight into why he chose a career in marketing, how he transitioned from agency to client side, and his proudest marketing campaign for Victoria Plum to date.

Why did you choose a career in Marketing?

Growing up in a sedate council estate in rural North Yorkshire, with a handful of great friends gave me a desire to explore different places, try new things and generally stretch my legs. My family were, and still are, everything to me, and having loving parents who supported me to be whatever I wanted was a good start. I had great mates and we were determined to stand out (and not just in an 80’s boy band manner, which I’m slightly embarrassed to say was our starting ambition) so when I met my now wife who was from the far-flung reaches of Bradford, I embraced the opportunity to expand my horizons.

And so, it began – My first jobs in the media sector led to fast-paced agency life with unexpected highs and inevitable lows. 35 years later working on the client-side, I’m still loving it. Some of my colleagues from the days at ‘An Agency Called England’ will have to forgive me for this, but as one memorable ad campaign from back in the day said – ‘Live it, love it” and I am.

Can you tell us how you marketing career began and how you have transitioned from agency to client lead marketing?

Oh Crikey, to quote The Beatles, it’s been ‘a long and winding road’.

Having started in the media working for a number of regional newspapers, I moved via The Newspaper Society to a long-established Leeds-based agency, Charles Walls, for my first stint in ad agency life. And if I’m honest it was a complete shock. I had so many briefs from clients lined up that they ran the length of the floor across the office. The hours were long, but the belief in the team, right up to the top, that we were doing great things made it easy to get up in the morning and head to the office to get started way before sensible people were pouring milk on their cornflakes. And so it began; a period best described as ‘Blood, Sweat and Beers’.

Agency life was generally good to me, but it was not without its challenges, as I’m sure is still the case today for many up-and-coming studios. But after about 15 years, I eventually left the sector and moved to what I thought would be the quieter side of the fence – that of the role of client-side Marketing.

Whilst the pressure of not having to pitch 24/7 was a relief, I quickly realised that being immersed in one business full time was just as intense as that of the more nomadic agency roles I was used to. Moving ‘client-side’ meant I had to understand new and complex aspects, such as, the impact of the supply chain on promotions and the opportunities offered to the marketing team, to understand the Operations side of the business. I was no longer simply concerned with the likes of traffic, awareness, or ratings but instead totally consumed with EBITDA, profitability and data – so much data that I’m still amazed at the things I continue to learn through my obsession with the numbers and the details.

What has kept you motivated and inspired to achieve so much throughout your fantastic marketing career? And what is the most rewarding part of your role?

It’s the people, definitely the people that motivate me. From the basic need to provide adequately for my family, to the desire to ensure my colleagues thrive in their roles. Right through my agency days, I can recall new young recruits coming to the business with all the energy and drive you could ever desire. I found it so motivating to be around such ambition, skill, and raw talent and made it my mission to support those rising stars who in turn were giving me direction and ambition, without even realising it.

I’m probably guilty of taking this ideology too seriously, but I’m proud that some of those fresh-faced peers have become lifelong friends and even Godparents to my kids. And so, it still stands today that I find some of my team in the marketing department at Victoria Plum so unbelievably inspirational that I’m just as star-struck at their skill and ways of thinking. It’s clear to me that I am standing on the shoulders of giants in my role as Marketing Director at Victoria Plum.

Which marketing campaign/ initiative/ project are you most proud of since starting your role as Marketing Director at Victoria Plum?

I suppose it would have to be the brand TV activity we started a few years ago. It’s always more difficult to gain support for Brand activity in an eCommerce business due to the poor attribution options associated with broadcast TV, however, the Board at Victoria Plum are very aware of the power of a well-curated brand, and our exceptional brand awareness metrics evidence this fact.

We managed to pull off an impressive, highly awarded TV ad without the need for external creative teams. I suppose my background in Agencies came in really handy here as we pulled together a great bunch of independent professionals and used Equinox TV for the production. Much of it was filmed in our in-house studio in Hull and a location in South Manchester and I have to say it was great fun and most importantly a great product.

Outside of the glamour and fun of filming live-action TV, I would say that the way the in-house team attacks the performance marketing channels working hand in hand with Google, gives me an ongoing sense of pride. The team is innovative, agile, and not afraid to be brave, and it is really paying off. So often, we get approached by digital agencies telling us they could get us more traffic, but this just makes me smile to myself. Our activity goes way beyond clicks, into the likes of stock availability and operational efficiency before even deciding if a click would be a good investment or not. Knowing our customers and their preferences means we have insight that no outside organisation could ever understand. I wish I had realised and truly understood this when I was in the Agency game as it might have made me alter the way the team went about new business.

What is your view on the term ‘digital marketing’, do you think with natural progression in technology and user experience, this is now a given in any marketing role today? And how do your team use ‘digital marketing’ in their day to day activities?

I recall a time when my son was young that he was gifted a ‘digital camera’ from his grandparents. He was only about 8-years old at the time, but his first reaction was ‘What made it digital?’ after all, it did everything that every other camera did. The fact that all cameras were pretty much digital by then had simply passed his grandparent by, and to my son it was just a camera – he absolutely loved it.

To my mind, there is no such thing as digital marketing anymore. Where 15 years ago the terms digital was directed at the technology used to deliver the message, now it’s all about the measurement of the data you get back that makes it so impressive. Of course, the technology is no less impressive with machine learning, predictive modelling through impressive algorithms, and the ability to crunch incomprehensible amounts of data at lightning speed becoming the norm. It’s just less visible and less surprising as we learn that technology is already far beyond the limits of where most of us think.

It’s funny to reflect and think that as recently as only 15 years ago, the agency I worked at was still selling the concept of the internet and businesses having their first website.

The team at Victoria Plum are of course ‘digital’ to the core – but as with cameras, being digital isn’t something anyone should think of as special anymore – it’s got to be a given? However, what surprises me most is my team’s ability to not only work with data but to have the confidence to rely on it for every decision and opportunity. This is a team that is spearheading the data transformation at Victoria Plum, and that really excites me for our future.

How has the global pandemic changed the way you communicate and work as a team within the marketing department at Victoria Plum? Has there been any challenges you have needed to overcome?

The main thing we did during the first few weeks of the pandemic in 2020 was move to homeworking across all the head office functions, including Marketing. To be honest it was such a success, with the teams really flourishing, that we now have permanent home working, which is really flexible for the colleagues and allows us a much wider pool of talent for any positions that we create. We do, however, have a couple of really smart campus locations where colleagues can meet up as they need, and training can take place.

So, for many businesses, the challenge with remote working has been communication, but at Victoria Plum, we have found it better than ever. We use MS Teams, and the entire department has as many social chats as they do work ones. I can honestly say the team is closer than ever before and the mesh that this communication has caused holds us together stronger than ever. Of course, it doesn’t work for everyone, but for me, it is an absolute game-changer.

What do you think is the most exciting marketing trend at the moment and why?

I would say it has to be end-to-end personalisation, although that in itself isn’t as easy as it sounds. With a long conversion journey as we see in the home improvement sector, there are many touchpoints. So, to help manage the complexity we deploy automation where we can, with demand-led budgets, automated creative, and smart bidding, allowing us to focus on the customer journey rather than the implementation of the adverts themselves.

I think it takes a certain kind of culture to get away with this approach to automation as you need to be brave and believe in the data. So many people are afraid to ‘let go of the sides’, but as my swimming teacher told me aged 4, if you don’t let go, how are you ever going to reach the other side? Thankfully I work with a supportive Board and shareholders who embrace the opportunities with automation and technology generally.

To any aspiring Marketing Directors, what advice would you give in regard to skills and experience to be successful in their first director level role?

Never stop being inquisitive and understand that success will come from those you recruit, train and mentor and not from yourself alone no matter how long you have been in the role.

For more information on this interview or to discuss how Parkinson Lee could assist your organisation in hiring Executive or Board Level appointments, please contact Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com.

16/08/2021
The Modern-Day Challenges of a Chief Executive Officer
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Every Chief Executive Officer faces their share of challenges, whether that be increasing operational performance and profitability, shaping the company culture, adapting to trends and changes in the marketplace or most recently, an unprecedented global pandemic.

In the modern day, it is increasingly common to find CEOs appointed as a result of an internal promotion, in fact, a recent survey found that 83% of new CEOs are internal hires as appose to an external selection. However, it is widely recognised that external Chief Executives receive more support with the transition into their new role, in comparison to those promoted from within. Internal leaders are expected to adjust with ease, with their assumed familiarity with the organisation, its strategy, cultural dynamics, and management style. Yet because they are often seen as a safe pair of hands, the challenges associated are often overlooked.

Nevertheless, every CEO across the world experiences similar challenges throughout their years of leadership. Our team have identified a few of these modern-day challenges and provided solutions to overcome them.

1. Navigating Change

It will come as no surprise that navigating through change is a key challenge to business leaders, whether that that be organisational restructures, increased industry standards, or global/ national changes, such as leaving the EU. In successfully adapting to both controlled and uncontrolled changes, clear communication and upholding your presence as a trusted figure to the wider business is key.

Develop trust within the teams by creating opportunities for open, two-way communication, not only about the change itself, but also the timing and impact to the wider business. Implement an open-door policy, where employees can speak freely to director level management or introduce quarterly companywide meetings where you can address the changes and employees can ask questions and receive honest feedback.

2. Partnering with the CFO

The relationship between a CEO and CFO is the most critical within any company. If the relationship is successful, the organisation has two strong leaders capable of navigating it through times of transition and ensure stable growth and opportunity. If ineffective, the business could quickly lose its competitiveness and reflect the success of the business.

This partnership is based on trust, collaboration, and a shared approach on how to successfully drive the company forward. A CFO must find ways to protect the bottom line while instilling confidence in the company’s financial statements. CEOs require a CFO who can help them manage the business, consult, guide the decision-making process and complement their skills.

To build a successful partnership with your CFO, ensure your relationship offers a joint contribution, instead of just a reporting liaison. You need to build a two-way relationship where you can both express your views privately and the CFO can confidently provide a challenging voice at the boardroom table. It is important to present a united front to the wider board team, to instil the commitment on delivering aligned goals and strategies. Set out your expectations to the CFO from day one, but equally understand what they need from you, that will enable you to establish a fair and honest professional relationship.

3. Digital Transformation and Agile Working

Recent surveys show that digital transformation continues to be a top priority for organisations in today’s world. As a result of the COVID pandemic, leaders have transitioned their digital capabilities to support agile working. As we reach the midpoint of 2021, IT leaders and CEO’s must continue to respond to changing working conditions and adapt to the new normal. The changing environment will create a number of significant challenges for CEOs.

Work closely with the IT Director/ Manager, wider operations team and the board to understand the range of digital transformation initiatives that can be implemented into the business. Develop new digitally enabled products, improve employee experiences, automate workflow, introduce data-driven practices and test artificial intelligence.

Aside from agile working initiatives, leaders across the world are more invested than ever in digital marketing, recognising its value and the capabilities it has in connecting with targeted audiences. Work in partnership with the Marketing Director/ Manager to understand digital marketing and strategise an on-going effective plan that reflects the values and mission of your business. Without a solid digital marketing plan, you risk being left behind in an increasingly competitive marketplace.

4. Competing in an active marketplace

Contending with the competition and remaining at the forefront of a crowded marketplace is a challenge every business leader faces. Dedicating time to understanding what drives your competition and their offerings in both quality and price can consume many CEOs.

As a priority, shift the focus and strategy to improve your existing offerings, then begin to increase your range of products or services following a thorough market analysis. Additionally, work with the Sales Director to ensure a training plan is in place to upskill the sales and customer service teams, to provide a unique experience for your customers.

5. Making day-to-day progress

Many CEOs will often get side-tracked and pulled into various departmental challenges, with teams looking for reassurance and a solution from the top. These diversions often consume the daily priorities and can take your attention from the primary focus of maximising business results.

Hold regular meetings with department leaders to remain updated with both successes and challenges, but allow them to take ownership, find the solutions and have the confidence to make the right decision for the business.

6. Support of the Board Team

Behind every CEO are several strong leaders that strike the right balance between support and accountability, to work more effectively on long-term value creation. Having an influential board level or c-suite team is significant to implementing successful strategic initiatives and problem solving, but one that comes with its own challenges. Establishing trust can often be complex but crucial to success.

Strive to develop one-to-one relationships with individual directors outside of the boardroom, to seek advice and feedback on ideas. Additionally, encourage leadership team interactions by hosting informal dinners and activities.

7. Creating diverse and inclusive environments

The CEO and the board team play a critical role in driving diversity in the workplace, specifically in terms of creating inclusive environments where everyone can thrive.

The top tier management set the tone by modelling the culture from the boardroom, which in-turn reflects to the wider business. Make sure the board itself is diverse and encourages each member to contribute, constructively challenge perspectives and eliminate bias from the “ideal” director profile.

Work in partnership with the HR Director to gather data and set targets to diversify the business, analyse potential obstructions and be transparent about the successes and failures. Introduce policies that encourage inclusive working environments and provide diverse talent with the support systems the employees need to be successful within the organisation. As importantly, coach and mentor leaders on how to recognise and approach different management styles with diverse teams.

8. Choosing the right opportunities

CEOs are regularly presented with many business opportunities; the biggest challenge is determining which ones to pursue. Successful CEO’s will strategise and feel confident turning down opportunities that do not meet the company’s growth or values, so they can prioritise and focus their time on the best opportunities.

Introduce customer feedback, ensure the sales teams are listening to potential clients and past leads. Understand their needs, challenges, and frustrations with your industry. Have they used similar products and services before? What did they like and dislike? Why did they come to you? What are their objections to your products or services? This will help you develop more tailored products and services, define your target market, identify, and overcome common objections and key business opportunities.

Make sure both, yourself and the wider business leaders remain up to date with industry trends, technologies, and insights. Encourage your teams to subscribe to industry publications, join relevant associations, set Google alerts for key industry news, and follow other industry experts on social media. Absorb the industry and continually educate yourself on the latest techniques.

15/06/2021
Why Diversity in the Boardroom Matters
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With the rapid advancement of technology and the shift in workplace demographics, the need for greater board diversity has never been stronger.

Company decisions made in the boardroom impacts both the operation, and workplace culture. Therefore, creating a board team with complimentary attributes results in strong corporate governance and strategic execution and in turn, signifies to the wider company that diversity is valued and practiced within the entire organisation.

For years, in many organisations, board independence was discouraged, with members feeling beholden to the CEO and subsequently tunnel visioned in their thought process. Opinions and new ideas were disregarded, and this led to an environment of fear – fear of standing out, of thinking adversely to the majority and of losing their place on the board.

In the UK positive discrimination is unlawful under the Equality Act 2010, meaning companies cannot recruit solely on the basis of ethnicity or any other protected characteristic. It is important that diversity is recognised as more than a tick box in the recruitment process, and that board level appointments are hired as a result of merit and the valuable contribution they can bring to a business.

Great progress has been made in several areas of diversity over the last decade, but momentum appears to have stalled and businesses are pushing their efforts of diversifying their boardrooms to the bottom of the do list. Even in today’s world, women are often still approached for board roles because they represent a diverse demographic and not because they bring a specific, vital perspective. Many also fear that having children or caring for family will create a glass ceiling for promotions.

Businesses that have strategically incorporated diversity across their workforce and principally in the boardroom, have experienced an upsurge in corporate governance, increased innovation, improved risk management, stronger partnerships with customers and investors and an enhanced workplace culture where stakeholders share the companies’ values.

A 2018 McKinsey & Company international study found that businesses that incorporated more diversity into the workforce were 33% more likely to have higher financial return. Whilst research also found that 83% of millennials feel more engaged in an inclusive workplace.

Companies and their employees benefit from a diverse and inclusive culture, when leaders are appointed that create a psychologically safe workplace, combat systems of discrimination and subordination, embrace employees with different identity groups, and make cultural differences a resource for learning and improving organisational effectiveness.

“Boards with a diverse mix of genders, ethnicities, career experiences, and ways of thinking are less likely to succumb to group thinking or miss new threats to a company’s business model. And they are better able to identify opportunities that promote long-term growth.” – Larry Fink, Chairman and CEO, BlackRock.

Creating an effective and diverse board is often complex and requires careful consideration in the recruitment process, taking into consideration multiple types of diversity. To enhance the recruitment strategy, developing a company policy for board seats can demonstrate to shareholders, employees, and other organisations that the business is committed to diversity in the board composition.

A diverse board can provide more than a “check in the box”, it can expand the knowledge, experience and practises that go into a company’s decision-making process and ultimately, drive growth for the business.

Lee Bhandal, Partner of Parkinson Lee Executive Search shares his experiences of businesses addressing diversity in boardroom appointments. “Over the last few years, we have seen more and more companies tackling the issue of diversity in the board room.Of course, there are still a number of traditional, old fashioned businesses that will only ever see diversity as a tick box, but in general we are seeing more business leaders really striving for a diverse boardroom. There is greater focus than ever before on appointing inclusive board members that can make a substantial contribution to the business, by challenging decisions in the boardroom and identifying operational improvements.

At Parkinson Lee, we always stive to ensure our shortlists are as diverse as possible but we never compromise on the brief, we always believe the candidates we shortlist are there on merit alone.”

For more information on how you can add more diversity in to your boardroom, or to discuss any recruitment requirements you may have, please contact Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com

18/05/2021
How Covid-19 Impacted Engineering and Manufacturing and Changed the Future of the Sector
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This past year has been an extremely challenging one for business within the Engineering and Manufacturing sector. During the first lockdown, businesses were forced to close and the ‘stay at home message’ significantly impacted businesses across the entire industry, who had to all but shut down completely at the height of lockdown.

As we began to emerge from the initial shock of the first lockdown, it was clear that the pandemic had affected different sectors in various ways, with some dramatic repercussions. Aerospace and Automotive were particularly hit hard, as demand for products and services up and down the supply chain dropped significantly. This had a knock-on effect not just on the immediate supply chain but other associated sectors too.

Conversely, other industries have been thriving, at times even being challenged to meet extraordinary levels of demand. Home improvements, building materials, automation, NHS clean room technology and food manufacturing, to name just a few, have been extremely busy and some have even reported record growth over the last 12 months.

There were also some significant changes in demand for the types of skills required within the sector in order to adapt to the challenges that Coronavirus brought. Technology and innovation have also been at the forefront of changes businesses have made, as they sought to improve efficiencies and reduce costs.

Coronavirus has also brought about some big changes in the way companies in the industry operate on a daily basis too. Businesses across all areas have had to adapt and risk asses their day to day working environments to social distancing and ensure Covid-safe environment measures are in place and properly adhered to, which has led to increased pressure on health & safety teams.

And at the heart of business survival in this sector, has been their ability to adapt to rapidly changing conditions, changing the way they operate at unprecedented speed and scale, and innovating and diversifying in order to survive. It can certainly be argued that the engineering and manufacturing industry has been thrust very quickly into the future of digital transformation, automation and technological innovation. It was perhaps already in the making, especially for the early adopters, but even traditional engineering businesses are now well on their way to a new future and a new way of working.

How the Engineering and Manufacturing industry adapted, diversified and is now at the forefront of the fight against Coronavirus.

At first glance, it could seem like a bit doom and gloom for the industry, at least for those sectors who have really struggled. However, there have been many examples of businesses diversifying what they do and what they offer in order to help combat Coronavirus. Indeed, the industry seems to have come together in a way never seen before in a collective battle against the pandemic, to help us get back to normal, but also to save lives.

Ventilators

At the height of the first wave of the pandemic, one of the biggest concerns was the potential lack of ventilators to treat those who needed acute care, with the Prime Minister calling out to the industry to help in any way that they could.

Many engineering and manufacturing companies worked tirelessly to diversify and modernise their capabilities in order to build new ventilators, even without previous experience of doing so. Big companies such as Dyson, as well as small specialists and even car manufactures and those from the aerospace industry stepped up to help.

PPE

During the start of the pandemic, the lack of PPE was a big news story for many weeks. Doctors and nurses, who were looking after out most vulnerable and sick, were crying out for equipment which could potentially save their lives and help curb the spread of infection within hospitals. Many engineering and manufacturing companies stepped forward to help in the effort to manufacture protective equipment for our carers, finding new ways to change their output in order to design and deliver vital equipment. This was a huge effort by the industry which not only helped the government to overcome the shortage, but undoubtedly saved countless lives.

Hand Sanitiser

Even before the first lockdown, hand sanitiser was nowhere to be found on the supermarket shelves. Supply simply couldn’t meet demand, not even for weeks. This was a particular concern for hospitals, but also work places which needed to ensure that they were Covid secure. Many distilleries across the UK came to the rescue then, switching their operations to produce alcohol based hand sanitiser, many of them doing so without making a profit.

Vaccine

Engineering businesses are playing a critical role in the rollout of the vaccine too – a vital part of saving lives and getting the country, and the world, back to normal. The rollout of the vaccine on a large scale in a limited amount of time is unprecedented and under normal circumstances would be unheard of.

A huge part of meeting this challenge has been the introduction of artificial intelligence to rapidly produce the vaccine. Technological innovation has a huge role to play in the rollout of the vaccine and will certainly have a big impact on the industry in the future.

How Coronavirus has shaped the future of engineering and manufacturing

So what does this all mean for the future of the Engineering and Manufacturing industry? Well one thing is for certain, the challenges that the industry has faced, the way businesses have adapted to it, and how they have helped in the fight against the pandemic will have a long-lasting effect on the industry. Technological transformation has been brought forward by many years in a lot of cases and will be at the forefront of the future for businesses within the industry.

Adaptability and agility

We know that it may be a while before the long-term impact of Coronavirus is fully understood. The industry seems to be on the road to recovery, especially with the rollout of the vaccine. However, we are yet to understand whether we will truly return to what we used to know as ‘normal’. We are also yet to fully appreciate what the long term impact on customer demand will be and how their behaviour might change in the future.

In order to ensure that business can adapt quickly to changes in the industry as they occur, it is important that they are able to collect and analyse data and respond quickly to market changes in order to be ahead of the curve. As consumer demand continues to change, new ways of working will need to be adopted and embraced quickly. Having the agility to change production quickly and effectively could be vital for future survival.

Sustainability and clean growth

Perhaps not the most obvious of future changes to come out of the pandemic, but green and sustainable technology has been in a pipeline for a long time and businesses need to be making plans for implementing new technology in order to ensure they are prepared for the future.

Governments around the world are preparing for a global effort to reduce emissions and look after the future of our planet. Goals are already being set and governments will be intervening to ensure that businesses are on target for reducing emissions.

Technological innovation

Technological innovation has been at the forefront of business response in the industry. Robotics, 3D printing, automation and artificial intelligence have all been key to ensuring that the industry was able to adapt, improve efficiencies and adhere to socially distanced environments. The speed at which new technology has been embraced and adapted can only mean that innovation will continue to be a key priority for businesses in this sector in the near and long term future. Businesses need to embrace new technology and look for ways that they can transform the way that they work in order to ensure that they remain competitive.

Collaboration

As we have explored above, the engineering and manufacturing industry has been crucial in the fight against coronavirus, coming together to collaborate, innovate and pool resources in order help the country in its fight against one the biggest threats in recent years.

Companies across the UK came together in a collective effort to provide protective and life saving equipment for NHS staff and patients and are now an integral part of the rollout of the vaccine which will help us get back to normal. Undoubtedly collaboration between organisations has been a key part of the industry’s response to the call for help. And what it showed us is how much can be achieved and how quickly when resources and knowledge are pooled for collective good. We can expect to see this type of collaboration continue as businesses work together to improve the industry as a whole and put it at the forefront of advances once we reach the end of the pandemic.

11/05/2021
Building Future Ready Workforces – The Importance of Up-skilling
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Coronavirus has meant businesses were forced to implement drastic changes almost overnight. The had to deal with changes to the way that they work, changes to the way their customers behaved, changes in demand and some even diversified their offering as a result. And some of these changes are here to stay.

It is also clear that the pandemic and the economic fallout is still yet to be fully understood. This means that markets may still be open to change, customers may alter their buyer behaviour further, and businesses might still have many changes to make in terms of what they offer and how they operate.

The impact of this means that businesses have been forced to re-assess what skills are important to them as they begin to make their way out of the pandemic, assess the damage, recover and grow.

Even before the pandemic, technological advances were changing the way we did things. Digital transformation was already being implemented in many businesses. Automation and artificial intelligence have been implemented by many businesses for a number of years, with some employees needing to re-skill as a result. The timeline for these types of technological innovations has, however, now been brought forward by years, if not decades in some cases.

In other departments there have been significant changes too – in marketing, digital specialist roles are becoming more specific and sought after, in Accountancy and Finance, FP&A skills that were once covered within other roles are becoming a full time job in their own right and the list goes on. And the speed at which these changes are coming in, even before the pandemic, is leading to a big gap in skills for some businesses and a general shortage of talent for some specialist roles across the board.

If there is one thing that Covid-19 has taught businesses nationally and globally, it is that adaptability and agility are crucial to their survival. Overcoming skills gaps and dealing with a fast changing environment in a post-pandemic era, will be a big challenge, and a crucial one that needs to be considered in future talent strategies.

A key part of building future ready workforces will be assessing what skills are required for the future of your business, where the gaps are in your existing workforce and how you can plug these gaps with re-training and up-skilling approaches. And there are some key benefits to adopting the approach of plugging gaps internally:

  • Encouraging employee loyalty, or even building it into their contracts after you have invested in training

  • Increased productivity and efficiency

  • Boosting morale and motivation

  • Future proofing your teams and departments and building resilience to deal with rapidly changing climate

  • Balancing talent supply and demand from within, with employees you already know are credible and capable

  • Dealing quickly and efficiently with changes in customer behaviour, thus creating more adaptable and agile teams

If as a business you are considering up-skilling your workforce, there are some key things to consider in order to make your approach a success:

Identify gaps and future needs

As businesses begin to reassess their future and look at the requirements of their departments to meet the needs of their strategies, they must take the time to assess the strengths and weaknesses of their current skill sets and where additional training might add the most value in order to meet their future objectives.

Involve department heads and line managers in this process – they have the best understanding of their teams and where the opportunities might lie.

Prioritise which skills are most important and need to be addressed first. Consider which will add the most value and where you are likely to see the best return on investment.

Tailored training journeys and development roadmaps

Identifying individuals to be trained and advanced in their roles shouldn’t just be about the needs of the businesses, it should be employee focused too. It needs to take into consideration those who have a desire to learn and the right mindset and capabilities to do so.

Work with the line managers, department heads and the employees involved to outline specific and tailored personal development roadmaps. Consider how and when the training will take place and what this means for the employee in terms of their career. Will there be future benefits to the training – additional income, promotion opportunities etc.? Consider what motivates the employee when defining this roadmap.

This will not only ensure buy-in to the training plan and any additional responsibilities that might come as a consequence, but it will also help to ensure loyalty amongst these employees. Whist you might consider an investment clause in employee contracts to cover costs of training if an employee leaves within a certain time frame, how to build genuine loyalty should be considered – their future within your company should be at the forefront of that.

Evaluate process regularly and change accordingly

Up-skilling and retraining can be a costly process. And you may not always get it right first time, especially if you are embarking on a new talent strategy. It is important to regularly evaluate the training process: Have the skills gaps been filled? How is the employee performing? What was the cost vs the benefit?

Don’t be afraid to make mistakes and don’t avoid learning from them. Some of the most successful training programmes have been developed and redefined overtime. Learning from past experience is critical and there should be a proper evaluation process in place to ensure that you can continually adapt and enhance your programme. This will also help to ensure that your process is agile and adaptable and ensure that it is future proof.

Adopt a coaching culture and assign mentors

It could wind up being counter productive to just send an employee on a training course and then expect that they will know how to apply principle to practicality.

Learning shouldn’t just be confined to a training room and is much more likely to be a success if employees are supported and coached in applying what they have learned into their day to day roles.

Managers and peers should offer employees ongoing feedback and support throughout the learning process and this can be key to ensuring that the training is a success, and they are engaged fully in their role.

Budget and stick to it – invest now for the future

Re-skilling and up-skilling is about future proofing your business. Whilst in times of difficulty, cutting training and development budgets might be considered an easy thing to do, it could be detrimental.

Following any periods of uncertainty will be a need to recover, grow and seize opportunities at a rapid pace. To do this, you need to be equipped with the right skills and a resilient workforce that can cope with organisational change.

It might be that you need to reassess the priorities of which skills are more crucial for the short, medium and long term if a crisis hits, but don’t simply cut these budgets now and pick them back up later. It could cost you the opportunity to ensure you are ahead of your competitors and may wind up costing you more in the long run.

For more information on the ever changing demands in the market or insight into specific talent requirements please contact Emma Noble (Operations Director & HR Lead) on +44 (0)7710 096 839

27/04/2021
The Importance of Financial Leadership in Times of Crisis
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From a Financial Leader’s perspective, their role is arguably one of the most important during a crisis; not just from a strategic business perspective, but a people leadership one too – it is potentially one of the toughest. The Coronavirus pandemic has taught us that quick thinking and fast acting is essential during a crisis, to stabilise and control financial assets and ensure that the business recovers quickly. And all of this has to be done whilst the situation is fast changing, complex and volatile.

There are so many uncertainties to navigate through and eventualities to plan for. This is not just in terms of immediate cash availability, other key considerations include; the impact on supply chains, the security of the business, changes in customer demand, what government assistance there is, debt funding, capital investments and sale of assets.

Finance leaders are a crucial part of navigating an organisation through a crisis of any kind. They need to be prepared, plan as much as they can, whilst remaining agile. They must be flexible to try and forecast for all eventualities, communicate with stakeholders at all levels internally and externally, whilst leading the organisation through critical and challenging times.

Coronavirus has highlighted some critical things that finance leaders need to do in order to prepare themselves for any future crisis that may arise. It is vital that they build resilience within the finance function to try and mitigate the risk of any future uncertainties. We have taken a look at the market, what finance leaders have been doing during Coronavirus, and considered what practices finance leaders can put in place to ready themselves for any unprecedented crisis that they may find themselves in in the future.

Preparation

Whilst the Coronavirus crisis was fast in its approach and its effects thrust upon businesses without much warning, what it did teach us was the need to step back in times of uncertainty to try and plan as much as possible when a crisis hits a business.

It is important that when any organisation is faced with such a situation, that finance leaders take the time to map out what the key threats are to the organisation, operationally, financially and from outside market influences. They then play a key role in influencing and sharing these finding with the SMT and relevant stakeholders. As a finance leader, you may have different opinions to other leaders on what the immediate threats are and what key actions need to be taken. That is why these should be discussed and agreed as soon as possible.

It is important to understand who will make decisions and what your role as finance leader is, in developing an action plan. Find out what information the CEO will need and what you need to prepare in order to make informed decisions.

You need to be able to think outside the norm here and develop plans that are agile with the full knowledge that they may need to change as the situation develops. What you plan for may never happen or what actually happens might be so unforeseen that you couldn’t have prepared for it in advance. It is important therefore to build an agile plan, be prepared to deviate from it or change it and stress test it to ensure that it can withstand the difficulties that you and your team might face.

Focus on cash flow

Optimised cash reserves and reduced costs have been a key focus for finance teams throughout the Coronavirus pandemic, and they will always have an important part to play during any crisis.

The phrase ‘Cash is King’ is never more important during times of uncertainty. Cash flow forecasting should be done regularly, if not daily and finance leaders should be keeping an eagle eye on cash reserves. It is vital that you understand sales forecasts, cash collections, what payments are due to be collected, what outgoings can be deferred and where you might be able to raise capital should cashflow become a problem.

Knowing this information in real time will enable you to make decisions on sales and marketing, operational activity, and resourcing during the challenging and uncertain circumstances.

Financial Planning and Analysis

Financial Planning and Analysis was key for many businesses in helping them continue to navigate through the vastly uncertain times that were brought about by Coronavirus.

When a crisis hits, budgeting and forecasting must be at the forefront of activity in your team. This will ensure that you have continually updated information on how the business is performing in order to make informed decisions. Pre-crisis budgets and forecasts will need to be revised and continually updated as the crisis unfolds. Real time, in depth reporting will be crucial for you as a finance leader to be able to react quickly to any shifts in business activity or market conditions and help you to guide the business through the coming months.

Scenario planning

During a crisis, it is likely that there are multiple possible outcomes, risks and scenarios that the business might face. In order to be able to act quickly to changing circumstances and any threats to the organisation that may arise, it is imperative that you plan for multiple eventualities.

You should prepare at least two scenarios for each eventuality that your organisation may face. Consider what might trigger each key action so that you have clear, pre-planned interventions ready for when changes do occur.

Digitalisation

The use of technology to automate processes and help provide the finance function with real time information is nothing new to the world of business. However, it was perhaps something that all businesses were not considering in their immediate pipeline. What the pandemic has taught us, is that the speed at which that information can be provided to business leaders is critical in a crisis situation.

Whilst it does surmount to investment in the short-term, the long-term savings of building automated forecasting and collaborative dashboards, could be invaluable in times of uncertainty and crisis, providing finance leaders with the ability to react rapidly to swift market changes. It is an investment worth making, and one which will likely save you money in the long run.

Open conversations with the entire organisation

As a finance leader, your voice is probably one of the most important in the business during times of uncertainty. You will be making decisions on department budgets, operational activity and possibly resourcing. And some of the decisions you will make or assist in making, will be tough. The likelihood is that these times of crisis will be very unsettling for employees within the organisation.

It is vital that you communicate plans to try and overcome anxiety, but also to ensure that your team, and the rest of the business know what the plan is for moving forward. They need to know the importance of cash flow and cash reserves. This will help them understand why it matters and what part they play in your future plans.

Lead from the front

At a time of crisis, managing the psychological impact on your employees is crucial. It not only ensures that they are of sound enough mind to be able to do their job efficiently, it also lets them know that you care and that they are looked after. It is important that you consider the challenges that your team are facing as a result of the crisis and what you can do to support them.

Make sure you are checking in with your employees, not just about their workload, but also just how they are doing in general. Encourage a supportive environment within your team and provide opportunities for employees to speak up in a trusted environment if they are struggling. Be flexible where you can and provide clarity, not just on your expectations, but on how the crisis is unfolding too.

And make sure you take care of yourself too. The uncertainty of a crisis can make you doubt your own abilities and can lead to a large amount of fatigue and stress, making it difficult for you to process information and make sound judgements. Be kind to yourself, even when things don’t always go right. Confide in your line manager and make sure you take time to look after your own wellbeing too.

Post crisis analysis

It is important for you and your team to constantly learn what you did well and what you didn’t, after every intervention if possible. Don’t be afraid to make mistakes, especially if you are taking a few risks. The situation is likely unprecedented, and you can’t and won’t always get things right. The important thing is that you evaluate both the good and the bad so that you can learn and improve from it.

A well-managed crisis can improve share value and some of the most successful businesses that emerge from a crisis evaluate their methodology and interventions so that they are continually learning and improving.

For more insight into how Covid-19 has effected the Accountancy & Finance sector, or to discuss any recruitment requirements you may have within Accountancy & Finance, please contact Lee Bhandal on 07590 529 274 or l.bhandal@parkinsonlee.com

21/04/2021
Exciting new hire for the Parkinson Lee Executive Search Team
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Parkinson Lee are delighted to announce the appointment of Adam Dickson who joins the Executive Search team as Associate Partner.

Adam has over 20 years’ experience in recruiting executive & board level appointments across the UK (Yorkshire, East Midlands, London, Thames Valley), and internationally across Australia, New Zealand, Asia Pacific and the UAE.

As an Associate Partner at Parkinson Lee, Adam will deliver executive assignments on behalf of the Parkinson Lee’s every increasing client base of PLC’s, Private Equity & Venture Capital, SME and Not For Profit / Public Sector organisations.

Following his recent appointment, Adam has given an insight into his extensive career in executive search and why he joined Parkinson Lee.

Interview with Adam
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What initially attracted you to Parkinson Lee?

Having done some research it was clear that Parkinson Lee has an unrivalled reputation in the Yorkshire & North East Lincs, and Derbyshire regions. Once I had met Lee Bhandal (Co-Founder & Managing Partner of Parkinson Lee), Emma Noble (Operations Director), and Greg Parkinson (Chief Executive), I felt we shared the same vision and values in terms of how to successfully operate within the search market.

Having run my own business overseas I have a strong track record in the identification, assessment, and attraction of strong leaders and I understand how important the cultural fit can be to the success of a business. Joining Parkinson Lee, I felt assured that I would be able to continue my career with an executive search business that is thorough, dedicated and meticulous in the way it delivers its searches.You only have to look at the amount of testimonials the business has received over the last few years to see how satisfied the client base has been with service delivery, and as someone that shares these principles this was something that was very attractive to me.

I want to work with likeminded individuals who share the passion, core values, principles and ambition as myself. I have no question the team of people at Parkinson Lee do that, and since joining the team, I can clearly see we are completely aligned.

I am really looking forward to extending my network of C level professionals across the region and working closely with the team here.

Can you give us a whistle stop tour of your career?

After initially starting my recruitment career as a Manager of Industrial Recruitment. I quickly moved into more senior specialisms in London and Windsor.

In 2006, I relocated to Australia as a leader within a Specialist Finance Recruitment Business. This was a great opportunity as the company had a global reach, with sites in Sydney, Brisbane, Melbourne, Malaysia, Singapore, Hong Kong and Japan. After 4 years, I set up their Executive Search brand and expanded that side of the business for a further 2 years. This lead on to me being appointed as Director at Pinnacle Executive Search between 2011 and 2017.

In 2017, I relocated back to the UK and prior to joining Parkinson Lee was Managing Director of a specialist senior recruitment business.

What do you enjoy most about working in executive search?

What initially attracted me was the human collective element that comes with recruitment, the people that survive in this industry are those that have built great relationships and I see that as one of my key strengths.

What has kept me dedicated to executive search is the challenge. I meet with people that are extremely qualified, that have built, sold and invested in businesses and projects, and those that are going though huge transformations or change in their careers. Nothing ever stands still. There is always an opportunity to talk about what the next project is, and that’s what makes it interesting.

I am passionate about working with, and intimately understanding the business I am recruiting for, and what is the right cultural fit for that company. Having successfully delivered key mandates for hundreds of businesses over the last 20 years, for me, there is nothing better than seeing that person thrive in a role and business in which I have placed them.

In addition to my executive search experience, I have also set up and run my own business in Australia. I feel I am highly qualified to advise and guide senior business leaders, not only in developing their own career, but also successfully providing them with senior professionals to add to their executive teams.

Looking through Parkinson Lee’s portfolio of completed mandates, we work with businesses of all sizes, with a variety of ownership models across various industries, but the common theme is that these companies are striving for investment and serious growth in a number of years. I take great satisfaction in seeing how the people I placed have greatly impact these companies.

I still have a great network of people that I have helped in Australia, Asia and the UK because of the natural relationship transition from ‘just a recruiter’ to a ‘confidant’. I’ve helped to shape the careers of many executives, and I’m proud to consider many as friends.

I pride myself on building long term relationships that last.

What do you enjoy doing in your spare time?

Family is so important to me, I have a 12 month old son and being a doting father, he takes up pretty much all my free time now. He was born in lockdown, so we have not been able to do all the fun things we would have liked.

I’m a huge football fan, I used to play a high-level up until I was 40. I managed a semi-professional team out in Australia and played in their reserves. I’m a Manchester United fan, I try to go and see them around 3 or 4 times a season in Manchester and more so when they’re playing near my home. I love most sports, I watch football, boxing, tennis, rugby and formula 1.

I love socialising, going out with friends, going to the races, Doncaster races are always great fun and so is Ascot. I love music, so I go to gigs as much as possible. I’m really missing those kinds of activities since Covid.

Travelling is what I enjoy most though, I’m on a race to get to 100 countries, I’m currently on 76. I try to go on holiday 3 or 4 times a year with a mix of new places and my favourite places.

What job would you do if you weren’t in Executive Search?

The job would definitely involve working with people and have an international flavour to it. It would be driven by the same principals of my existing career, doing something I enjoy, getting to meet interesting people and making a good living from it.

Unless I could go back 20 years and become a professional footballer and retire at 30.

For more information on how Adam can help you in your career, or with your next hire, you can view his profile here or contact him via email a.dickson@parkinsonlee.com or by mobile on 07935 502 755.

20/04/2021
Building Future Ready Workforces – The Importance of Upskilling
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Coronavirus has meant businesses were forced to implement drastic changes almost overnight. They had to deal with changes to the way that they work, changes to the way their customers behaved, changes in demand and some even diversified their offering as a result. And some of these changes are here to stay

It is also clear that the pandemic and the economic fallout is still yet to be fully understood. This means that markets may still be open to change, customers may alter their buyer behaviour further, and businesses might still have many changes to make in terms of what they offer and how they operate.

The impact of this means that businesses have been forced to reassess what skills are important to them as they begin to make their way out of the pandemic, assess the damage, recover and grow.

Even before the pandemic, technological advances were changing the way we did things. Digital transformation was already being implemented in many businesses. Automation and artificial intelligence have been implemented by many businesses for a number of years, with some employees needing to re-skill as a result. The timeline for these types of technological innovations has, however, now been brought forward by years, if not decades in some cases.

In other departments there have been significant changes too – in marketing, digital specialist roles are becoming more specific and sought after, in Accountancy and Finance, FP&A skills that were once covered within other roles are becoming a full time job in their own right and the list goes on. And the speed at which these changes are coming in, even before the pandemic, is leading to a big gap in skills for some businesses and a general shortage of talent for some specialist roles across the board.

If there is one thing that Covid-19 has taught businesses nationally and globally, it is that adaptability and agility are crucial to their survival. Overcoming skills gaps and dealing with a fast changing environment in a post-pandemic era, will be a big challenge, and a crucial one that needs to be considered in future talent strategies.

A key part of building future ready workforces will be assessing what skills are required for the future of your business, where the gaps are in your existing workforce and how you can plug these gaps with retraining and up-skilling approaches. And there are some key benefits to adopting the approach of plugging gaps internally:

  • Encouraging employee loyalty, or even building it into their contracts after you have invested in training
  • Increased productivity and efficiency
  • Boosting morale and motivation
  • Future proofing your teams and departments and building resilience to deal with rapidly changing climates
  • Balancing talent supply and demand from within, with employees you already know are credible and capable
  • Dealing quickly and efficiently with changes in customer behaviour, thus creating more adaptable and agile teams 

If as a business you are considering up-skilling your workforce, there are some key things to consider in order to make your approach a success:

Identify gaps and future needs

As businesses begin to reassess their future and look at the requirements of their departments to meet the needs of their strategies, they must take the time to assess the strengths and weaknesses of their current skill sets and where additional training might add the most value in order to meet their future objectives.

Involve department heads and line managers in this process – they have the best understanding of their teams and where the opportunities might lie.

Prioritise which skills are most important and need to be addressed first. Consider which will add the most value and where you are likely to see the best return on investment.

Tailored training journeys and development roadmaps

Identifying individuals to be trained and advanced in their roles shouldn’t just be about the needs of the businesses, it should be employee focused too. It needs to take into consideration those who have a desire to learn and the right mindset and capabilities to do so.

Work with the line managers, department heads and the employees involved to outline specific and tailored personal development roadmaps. Consider how and when the training will take place and what this means for the employee in terms of their career. Will there be future benefits to the training – additional income, promotion opportunities etc.? Consider what motivates the employee when defining this roadmap.

This will not only ensure buy-in to the training plan and any additional responsibilities that might come as a consequence, but it will also help to ensure loyalty amongst these employees. Whist you might consider an investment clause in employee contracts to cover costs of training if an employee leaves within a certain time frame, how to build genuine loyalty should be considered – their future within your company should be at the forefront of that.

Evaluate process regularly and change accordingly

Up-skilling and retraining can be a costly process. And you may not always get it right the first time, especially if you are embarking on a new talent strategy. It is important to regularly evaluate the training process: Have the skills gaps been filled? How is the employee performing? What was the cost vs the benefit?

Don’t be afraid to make mistakes and don’t avoid learning from them. Some of the most successful training programmes have been developed and redefined overtime. Learning from past experience is critical and there should be a proper evaluation process in place to ensure that you can continually adapt and enhance your programme. This will also help to ensure that your process is agile and adaptable and ensure that it is future proof.

Adopt a coaching culture and assign mentors

It could wind up being counter productive to just send an employee on a training course and then expect that they will know how to apply principle to practicality.

Learning shouldn’t just be confined to a training room and is much more likely to be a success if employees are supported and coached in applying what they have learned into their day to day roles.

Managers and peers should offer employees ongoing feedback and support throughout the learning process and this can be key to ensuring that the training is a success, and they are engaged fully in their role.

Budget and stick to it – invest now for the future

Reskilling and up-skilling is about future proofing your business. Whilst in times of difficulty, cutting training and development budgets might be considered an easy thing to do, it could be detrimental.

Following any periods of uncertainty will be a need to recover, grow and seize opportunities at a rapid pace. To do this, you need to be equipped with the right skills and a resilient workforce that can cope with organisational change.

It might be that you need to reassess the priorities of which skills are more crucial for the short, medium and long term if a crisis hits, but don’t simply cut these budgets now and pick them back up later. It could cost you the opportunity to ensure you are ahead of your competitors and may wind up costing you more in the long run.

For more information on the ever changing demands in the market or insight into specific talent requirements please contact Emma Noble (Operations Director & HR Lead) on 07710 096 839 or e.noble@parkinsonlee.com

20/04/2021
How Covid-19 Has Changed Recruitment
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It is safe to say that every business across the globe has been dramatically affected by the Covid-19 crisis in some shape or form. And the recruitment industry has certainly seen some considerable fluctuations in demand; some industries have seen a dramatic decline in hiring activity, whilst others have seen demand for their products and services soar and have needed to increase their headcount to unprecedented levels as a result.

What the Coronavirus has done is make some fundamental changes to the way we work and the way that we recruit. It is safe to say, that some of these changes are not just here until we return to a post-Covid world, but rather they are now the new ‘normal’.

The face of recruitment has changed and there are some fundamental things that hiring managers now need to take into account when considering their future recruitment plans.

Digital Recruitment

The introduction of remote recruitment on such a scale is arguably the biggest change that the recruitment industry has seen throughout this pandemic.

When we went into the first lockdown, almost overnight, businesses across the country and around the world were thrown into the modern era of talent attraction. And many of them realised how effective digital recruitment can be for increasing flexibility, improving candidate attraction, speeding up the recruitment process and reducing costs. It’s little wonder then, that digital recruitment will continue to be an important part of the recruitment process beyond Covid-19.

Now it’s not without saying that remote recruitment has its challenges and it’s also not always appropriate for the whole of the recruitment processes – as some job roles just require some face to face interaction and will need to be conducted on site.

However, the majority of businesses will embrace remote recruitment for at least part of their recruitment process as standard throughout 2021 and beyond. If it can enable you to streamline your recruitment process, it is certainly something that needs to be considered for the long-term, especially as you are likely to already have the technology and processes in place.

Globalisation of Talent

Of course, as more and more businesses begin to recruit for roles which will be predominantly, or even permanently home based, this broadens the limits of the talent pool significantly. Effectively more and more people can work any place at any time. If you are embracing this concept, then you have a wider pool of candidates with which to tap into.

It is also worth bearing in mind though, as more and more businesses begin to offer remote working and start to look for talent from beyond their immediate locations, competition for the best candidates begins to hot up. This will increase the need to have an exceptional employer brand and will have repercussions for your recruitment strategy. This heightens the need to plan your recruitment processes well, to ensure that you are ahead of the market when looking for your next hire.

Talent Shortages

It may seem as if ‘talent shortage’ has been the buzz phrase in the industry world for a while. And you would be forgiven for thinking that the position of power is now well and truly in the hands of the employer. To some extent this is true – we have seen an upturn in the number of available candidates on the market, however this is specific to certain sectors i.e. hospitality and industries which were hit harder by the pandemic than others.

It is also worth noting that candidate confidence is quite low at the moment, with a high amount of candidates putting their job search on hold and becoming extremely reluctant to move. Even where we are seeing redundancies, the best candidates get snapped up very quickly.

It is important, therefore, that employers aren’t complacent when it comes to the availability of talent. It is likely that talent shortages will continue and the market largely remains very candidate led.

Changes in Candidate Expectations

It is true that for a while, there has been a shift in focus of candidate priorities. Even pre-pandemic, more and more candidates were looking for a sense of purpose when considering their next role, and monetary compensation alone was beginning to decline in importance.

The reputation of companies, flexible working, work/life balance, company culture and corporate responsibility are just a few of the things that are becoming increasingly important to candidates in addition to the package itself.

Implications of digital recruitment on the Employer Brand

Whist virtual interviewing is likely to continue, it needs to be considered that it can be very hard to interact with a candidate in an online environment. Building trust, reputation and a distinguished perspective of organisational culture is now more important than ever. And as recruitment becomes more digitalised, businesses need to sell themselves in a more dynamic way.

Engaging career page content is vital for this. Virtual tours, video interviews with hiring managers and engaging social media content will be a really effective way of helping to improve your employer brand.

Speed of Process is Becoming Increasingly Important

With increased competitiveness in the market and sought after talent getting snapped up quickly, keeping candidates engaged is vital. It is important that recruitment processes move quickly and efficiently in order to ensure that you don’t lose good candidates to competing organisations. Lengthy processes and lack of proper communication can be damaging to an organisation’s reputation and employer brand.

Virtual recruiting offers a great way to keep recruitment processes as short as possible. It provides maximum flexibility around diaries and can be a great way to screen candidates, even if you would prefer to meet them face-to-face at the final interview stage.

Parkinson|Lee have worked with multiple businesses across the region sutpporting them through Covid-19 and the impact this has had on their recruitment processes.

If you need any further help and guidance in this area, please contact our team of specialist Executive Search consultants today.

06/04/2021
How to Lead a Remote Team Effectively
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When Coronavirus hit and the country went into lockdown in March last year, forcing almost all businesses to close their doors, most organisations had to put remote working practices into place practically overnight.

At the time of writing this blog, we are well and truly into our third lockdown! We are promised that this will be the last one, but no-one can really assume that will be the case with any amount of certainty at this current time.

What is clear is that for many companies, remote working to some degree will be the new norm, even in a post-Covid world. Many clients that we speak to are anticipating that their employees will work at least 1 days a week from home moving forward.

However, there are also the personal challenges for you and your staff in working away from the office and their colleagues, and the loneliness and isolation that can often come with that, especially whilst social distancing and self isolation are very much a part of our lives for the foreseeable.

With that in mind, we have put together some suggestions, taken from our own experience of implementing remote working and also talking to some of our clients and candidates about their experiences and what they have found works for them when managing their teams remotely:

1. Check in on a regular basis

The amount of times you check in with your team will be entirely dependent on you, them, their workloads and how often they work from home, but daily check ins certainly aren’t a bad idea and it is best to do this face-to-face (albeit virtually). To some, this might seem like overkill, but emails, texts and even phone calls only work to an extent.

Whereas once teams would be working together in an office environment, your staff are now finding themselves working alone with little to no face to face interaction. Just seeing another face and having the opportunity to have a proper one to one, no matter how long or short, on a regular basis can give morale a serious boost and ensure that you stay engaged with your team.

2. Communicate (over communicate if necessary)

These are challenging times for employees who are working remotely. Not only are they dealing with isolation, but they might be worried about how secure their jobs are or how the business is doing during this period of uncertainty.

Communicating with your employees, finding out how they are doing on a personal level and trying to reassure them is really important. At the same time, when employees are working remotely it is vital to communicate with them about their role and your expectations. Keep in touch about how they are performing and how they are finding things so that they are reassured about how they are doing and really clued up as to what is expected of them.

3. Technology is your friend

Now this might be a given, and by now you more than likely have lots of technology implemented to ensure that you can replicate the office environment to some degree remotely. However, in case you need some ideas on how technology can help you not just communicate, but keep a handle on team projects and tasks etc, there are three key pieces of technology that we think really help manage teams effectively:

Instant Messenger – This is the perfect tool for day to day engagement, quick conversations and project collaboration. Slack or Microsoft Teams are great interaction tools and can just help that day to day communication between teams stay much more seamless.

Video Conferencing – As part of the daily interaction with your teams, as well as team meetings, you need to find yourself a really great video conferencing software to use. Microsoft Teams, Zoom and Google Hangouts are all great options and typically include screen sharing technology for when you need to deliver training, presentations or discuss work.

Project Management – Tools such as Trello, Basecamp or Monday.com are all great tools for helping you and your team manage their workload effectively. If you aren’t already using these tools, now is the time to embrace them. They can help you and your team assign and keep track of tasks for various projects so everyone knows what needs to be done, and you can keep track without having to micro manage your staff

4. Setting expectations whilst empowering your team

More than ever before, when working remotely it is really important that your team know what is expected of them and that this is communicated really well (see above). However, it is equally important that your team feels empowered to do their jobs and that you trust them to get their work done.

It isn’t always easy and whilst it might be tempting to micro-manage the work your team is doing, you are much more likely to engage your staff by focusing on outcomes rather than specific tasks and coaching them to meet your expectations. That way, they will have more opportunity to take ownership of their work, and you will be less stressed.

5. Be Empathetic

It is really important as a manager of a remote team that you are understanding of the obstacles that come with working from home, especially in the current climate. Distractions and isolation can have a big impact on productivity. Talk to your team about how they are handling such obstacles and help them overcome them with an understanding and empathetic ear.

6. Encourage Social Interactions

The likelihood is, many of your staff haven’t seen very many people outside of their home in almost a year. This can have a huge impact on their wellbeing and also their productivity. It can also mean that team ethics and bonding can take a big hit.

Try organising regular team socials. This doesn’t have to feel too forced or disingenuous. It could be as simple as incorporating a ‘happy hour’ into a team meeting at the end of the day on a Friday every now and then. Whatever you choose, it is important to try to encourage some kind of social element to your team that has likely been lacking for a long time now.

7. Be flexible

As mentioned above, your team members are likely facing a number of barriers to working from home and are also taking a bit of a hit to their mental wellbeing at the moment. The beauty of working from home means that you have much more opportunity to be flexible with your staff and their unique circumstances to allow them to do their work around other things that are going on in their lives.

8. Talk to your staff about what they want and what works best

Don’t be afraid to ask your staff what they want, how they like to be managed and for any ideas they might have on boosting team morale. It is a great way to ensure that what you are doing works for everyone, and also gives your team ownership of the process. Ask for feedback along the way to check in an see if what you are doing is working for everyone. Then re-evaluate your strategy accordingly.

9. Above All, Be Kind to Yourself

Just as your staff are facing big personal and professional challenges at the moment, so are you. Make sure you take time for your own wellbeing, but also realise that we are all on a learning curve here. Give yourself realistic expectations too, ask for help when you need it, celebrate your successes and take the time to have a break. Self compassion makes you more adaptable and resilient and will really help you through these challenging times.

To find out more about how we can help you with your recruitment requirements during or outside of lockdown, contact our dedicated team. 

17/02/2020
An interview with South Yorkshire Police Chief Constable, Stephen Watson
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As Yorkshire’s leading Executive Search firm, we at Parkinson Lee are proud of our professional networks and working partnerships across the region. We act as trusted advisors to business leaders within some of the most established organisations across our region. And this year, we aim to inform our network with local industry news and celebrate some of the great success stories in the region by bringing you a series of exclusive interviews with some of Yorkshire’s most influential leaders.

As we are currently partnering exclusively with South Yorkshire Police in the appointment of a Director of Resources, our Managing Partner, Lee Bhandal, held an exclusive interview with Chief Constable, Stephen Watson to gain an insight into what makes South Yorkshire Police one of the leading forces in the UK and why the people who work for them are key to their success.

South Yorkshire Police have been through a significant, positive transformation over the past four years and are now one of the top four police forces in the UK.

In this interview, South Yorkshire Police Chief Constable, Stephen Watson, reflects with Lee Bhandal, on his 32 years in the police force and how he transformed South Yorkshire Police in the past four years.

When and why did you decide to join the Police Force?

I joined in 1988 almost accidentally as I intended on a career in the Royal Navy. Policing was initially meant as a stop-gap. However, I realised what a fantastic career it was, how much I enjoyed it and that I was reasonably good at it. The rest is history!

Can you give us a summary of your career within the force? Highlighting any key significant achievements.

I have carried out a wide variety of roles in policing, and South Yorkshire is my 5th force.

There are a number of notable highlights of my career:

Whilst as a Chief Superintendent in Liverpool, during the aftermath of the shooting of 11-year-old Rhys Jones, I orchestrated fundamental reform in the North of Liverpool; reducing crime over three years by 31% and substantially improving public confidence.

I was Commander in the Metropolitan Police with responsibility for East London during the events of 2011 and the most significant riots seen in 30 years (nothing to do with me!). This provided a challenging backdrop against which to manage 9 boroughs. I am extremely proud of the success, in particular against gang-related and serious violent crime. I also held an integral role in the delivery of the 2012 Olympics which was such a privilege.

However, the best job I have had is the one I’ve got!

I can imagine the roles you have held in your career are very intense and high pressured, what do you do to relax outside of work?

I enjoy spending time with my family, and I am a keen outdoorsman with a particular passion for sailing. I take a keen interest in contemporary affairs and modern history.

Given the history of the SYP, what made you apply for the role with SYP?

It was a job that needed to be done and needed to be done well. Given the damage done to public confidence more generally, it was in the interests of the public and British Policing to get it right. I felt I had the skills, experience and determination to do the job and do it well.

What did you inherit, and what needed fixing? What key issues needed addressing?

I inherited several thousand fantastically talented, able and committed people. There were a number of organisational issues, not least in respect of what had become a very reactive operating model, preventing our people from realising their individual and collective potential. Addressing these issues through root and branch reform has transformed the fortunes of South Yorkshire Police.


The force has gone from bottom of the UK League Table to a TOP 4 Position – how have you achieved this?

The progress of the force has been hugely satisfying and the rapidity of improvement has been unprecedented. Underpinning our progress is a refreshed leadership team, a clear recovery strategy and the development and implementation of a proactive operating model. This, replete with sensible performance management and accountability frameworks and a real focus on innovation and cultural and organisational development, has ensured our success.

Have there been any stand out moments in the last 4 years?

Our journey in South Yorkshire Police has been consistently positive. The highlights being the noticeable improvement in public confidence, an increase in morale and pride of our officers and staff, as well as receiving as part of the last HMIC inspection report, the ultimate 3rd party corroboration of our progress wherein the force was adjudged to be good across every single measure in the inspection regime. This was with the exception of the lawful and ethical behaviour of our staff – an area where South Yorkshire Police is the only force in the country to have been graded as outstanding. This provides the impetus to our continuing and very realistic aspiration to become an outstanding organisation.

What do you feel your legacy at SYP will be?

If I am able to achieve any sort of legacy then it will be that I have helped to put the force very firmly back on its feet, and will have seeded real opportunity for those who are to come to sustain and improve upon anything I have been able to do in my tenure. I am a firm believer that Chief Constables merely borrow the rank for a period and I principally aspire to hand it on in better shape than I found it.

Do you have any particular message for the people of South Yorkshire?

Fundamentally, if our public are not proud and confident in their Police then we are simply not achieving what they have a right to expect. We, therefore, hold ourselves to a really high standard, and I would wish the public to know that we genuinely care about their wellbeing. Not least because all our officers and staff are part of the public and their communities.

We all share a common interest in keeping communities’ safe and providing the right environment to nurture our families in safety and security.

Speaking about the Director of Resources opportunity, Lee Bhandal added, “This is a pivotal role for South Yorkshire Police which will help them develop their long-term sustainable approach to the delivery of Commercial Services ensuring value for money. This is an exciting time for South Yorkshire Police with this appointment being part of the most significant recruitment drive into the force in living memory. Parkinson Lee are the preferred Executive Search firm to deliver on appointments such as these, due to our enviable track record of placing outstanding candidates in Senior, Executive and Board level appointments time and time again”

“Our continuous successful delivery of outstanding Executive placements within the public sector gives us the opportunity to work with organisations and candidates that have a positive impact on our local communities and people’s lives. The social impact of this work is something we are really proud to continue to deliver upon and we are extremely proud to be partnering with South Yorkshire Police for the appointment of this role.”

If you’d like to know more about this opportunity, contact Imogen Kane on 01709 730 330 or by email i.kane@parkinsonlee.com or visit parkinsonlee.com

05/02/2020
What to do when a big wolf comes knocking on the door
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Roger Esler, Corporate Finance Director at Dow Schofield Watts, considers the prevalence of unsolicited approaches by trade buyers to business owners, and how they should react to properly evaluate and optimise such interest and to mitigate the risks involved.

Unsolicited approaches by large acquisitive trade buyers have always been a feature of the corporate market. A knock on the door can be compelling: an eager, well heeled buyer that has sought out your business and could be willing to pay a premium to own it without the hassle of you running a sale process. However, it can also bear a considerable risk if not managed properly.

Since the recession, strategic plans have become much better formulated as corporates sought to optimise their balance sheets and define clearly their criteria for acquisition and divestment. For private equity-backed businesses, large multinationals and PLCs this has, in broad terms, resulted in a very selective approach to making acquisitions, where interest is peaked by clear strategic fit and the availability of synergies. Indiscriminate, volume-driven acquisition strategies are now something of a rarity.

Merger and acquisition activity, be it driven by trade deals or private equity, has been strong for a number of years driven by high valuations, excellent availability of capital, favourable exchange rates and very low capital tax rates for sellers. There have been many conventional business sale processes of course, but with such well formulated acquisition strategies and perhaps a dampening of appetite for owners to put their businesses on the trade market during the period of acute Brexit uncertainty. Some corporate buyers have simply got on with it, knocking on the door of their preferred targets and inviting themselves in.

So how should business owners respond to a knock on the door?

Discussions built of straw

Some unsolicited approaches are direct – principal to principal – but many are through advisers or other intermediaries, some of whom might claim to represent a strategic buyer but be reluctant to disclose who.

Releasing confidential and commercially sensitive information to an intermediary without knowing who the ultimate recipient will be, carries considerable risk. Some business owners have found, to their cost, that the information ends up with multiple “buyers”, some of whom are competitors, or even seen it paraded on websites under “businesses for sale”.

No buyer with any integrity will decline to identify itself in such a context. Some unscrupulous intermediaries on the other hand, will happily gather confidential information to see what they can make of it.

Negotiations made of sticks

Private businesses disclose minimal information publicly: the website and historical accounts are generally about it and are often so out of date that they are not an accurate basis for a valuation. A competitive sale process is quite different as it involves a detailed Information Memorandum.

An unsolicited buyer’s initial goal is legal exclusivity, and some will try and achieve this without putting forward an offer. Even where a typical “debt free/cash free” headline offer is made, it might have a very limited foundation if based on minimal information and, ironically, be flattered by the owners negotiating a high valuation hurdle to permit entry. However, they are without necessarily having assessed whether they could support such a valuation through due diligence.

Furthermore, agreeing a headline value and allowing access to the business without knowing how that translates into a share valuation after debt. Cash and working capital are taken into account or, indeed, how the deal is to be funded, results in considerable risk to the sellers.

How to ensure there is a robust foundation and deliverable deal

Firstly, know your suitor and look them in the eye. Make an assessment of its strategic rationale, access to funding, acquisition history, valuations paid and reputation and – critically – its competitive threat to your business. The confidentiality agreement should be with the principal, never just with an intermediary. Beware the letter or email saying that they “act for a highly acquisitive corporate” and then refuse to tell you who it is!

Secondly, reach an objective view of your business’ value and consider the key information that supports this, e.g. forecasts, property valuation, IP.

If this is not in the public domain then, after an initial understanding of the buyer’s approach to value (e.g. multiple of profit), a release of limited, value critical information to support initial negotiations could be well merited.

Importantly, unsolicited offers should come with a premium, to be high enough to dissuade the seller from running a competitive sale process and/or persuade the owners to sell when they might not have been planning to do so.

Thirdly, when a headline “enterprise value” is agreed, drill into the detail. It is the share valuation that ultimately matters and that is a function of how debt, cash and working capital are treated in those calculations.

Seasonality and cyclicality impact those balances and there are several methodologies that can be applied to arrive at the final number that goes in the contract. It is also critical to agree on a deal structure, including – earn outs, deferred payments, and how the cash consideration is to be funded.

A buyer that needs to go to the market to raise finance for the deal represents a higher risk proposition and the fundraising will have timetable implications.

Fourthly, agree on comprehensive Heads of Terms with the buyer before granting exclusivity and access to detailed information. These should include all the aspects of the deal discussed above as well as other material aspects, e.g. form of warranties and excluded non-business assets.

Fifthly, be prepared for detailed due diligence, notably financial and legal, running over several weeks. The vast majority of buyers are thorough and rigorous in their approach to due diligence and sellers need to be mindful of how this should be managed to avoid disruption and to withhold very sensitive information until late in the process.

Lastly, seek professional corporate finance advice to get the best possible deal and to avoid unnecessary commercial risk, distraction and disappointment.

After all, building a good, sturdy house needs an architect and a builder as well as the right materials. Optimising and then delivering a business sale is no different.

16/12/2019
What could the Conservative victory mean for the UK’s corporate finance & private equity markets in 2020?
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In 2019, the political and economic uncertainty has clearly led to a dip in corporate transactions, but can we now expect a boost in confidence and activity? Who better to ask than Roger Esler, Owner and Director at Dow Schofield Watts (and the recent winner of the “Corporate Finance Advisory Team of the Year” Award at the Yorkshire Dealmakers Awards).

This is what Roger has to say:

“The corporate finance and private equity communities breathed a collective sigh of relief on Friday 13th. Labour’s plans to significantly increase capital gains tax and for the board and employee ownership in larger businesses had the potential to grind the regional deal market to a halt. Wider policies had the potential to deter overseas investment and acquisitions.

The current tax regime for business owners promotes investment and growth. An effective capital gains tax rate after Entrepreneurs Relief provides just recognition of what can be a lifetime’s work. But it cannot be taken for granted: the Conservative manifesto stated that it would be reviewed.

The Election result will reignite investment flows into private equity funds and inbound corporate acquisition strategies. At a shareholder level, generous tax rates remain – for the time being – and can be captured in a variety of deals: equity release, partial and full buy-outs and trade sales. Consequently, I would expect a very active market in 2020, with both private equity deals and trade sales increase as well as a flurry of IPOs, which should also have a positive impact on business valuations. Where the outright sale is not being pursued, equity release or partial buy-outs could be very attractive interim strategies.

All such transactions require planning as well as shaping the senior management team for the longer term, particularly where a private equity transaction is in contemplation or existing director-shareholders are seeking to exit. We go into 2020 with the full armoury of financial and trade options available. Careful planning of every element – including management succession – will be key to unlocking the best strategic option and associated terms.”

At Parkinson Lee, over 50% of the mandates we have successfully completed in recent years have been as a result of businesses either planning for a corporate transaction, or on the back of a recent acquisition.

If you’re an MD or CEO looking to take your business to the next level, either via sale, acquisition or private equity investment, and are currently assessing whether you have the right blend of executive talent around you, Parkinson Lee would be delighted to hear from you.

Please don’t hesitate to contact me confidentially at l.bhandal@parkinsonlee.com.

To see why Parkinson Lee is Yorkshire’s leading independent executive search firm, why not see what our clients say about us at https://www.parkinsonlee.com/testimonials.

08/07/2019
Robot Process Automation: What, How and Why?
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Robot Process Automation: What, How and Why?

Submitted by Claire Davis

Director at Grant Thornton UK LLP

We are often hearing how robots are transforming factories and how machine automation has become a crucial piece of technology that we can’t live without. But what if now we could use robots to do automation on another level, such as completing administration and repetitive tasks better than a human being. Giving employees have more time to focus on their other tasks which add more value to the business.

What is RPA?

Businesses and industry love robots. Not just the big machines that dominate modern factories, building cars or smartphones, bending metal or performing intricate life-saving surgery. Robots also come in software form, helping automate repetitive tasks and saving huge amounts of time across many industries.

Among the software robotic or automated services, the rise of Robotic Process Automation (RPA) has seen many business and office tasks simplified, reducing the number of steps that require human interaction, saving money and enabling worker time to be focused on other areas of higher value.

Put simply, an RPA robot can watch how a person performs a computer-based task, and then perform that task repeatedly within one application or across a set of them. RPA tasks can involve moving data from one form (perhaps an email) to a spreadsheet or database, or access figures from timesheets. Other functions include form and order processing, setting up systems for new users, cleansing data of identifying information and many more.

What are the benefits?

I’m hearing this subject come up in conversations all over the place, with other FDs and CEOs. RPA is becoming more widely considered but without the knowledge as to how it can be implemented and really add value in an organisation, people are hesitant to do so.

Using RPA frees up workers to perform more beneficial and valuable tasks. It can link diverse computer apps and systems together, saving on expensive integration projects, thus speeding up processes and reducing cost. If the volume of data is there, RPA can also function 24 hours a day, seven days a week, focused on nothing but their singular task; no staring out the window or vanishing on refreshment breaks.

Digital transformation is a term increasingly used in finance, tax and banking organisations to highlight the automation and increasing smartness of their services. RPA helps streamline operations and make processes more efficient, ensuring regulatory compliance and helping the business build a process focused method of working, from which it can gain greater analytical insights from data.

I see plenty of high-value examples where RPA has been deployed across both small and large organisations. Many businesses start with one RPA and then find them useful across many areas, helping improve the overall performance of a business or department.

For the tax function, the key benefit includes an increase of speed and accuracy when it comes to moving data from various tax or finance forms to other data destinations, such as Excel or tax solution software. It also reduces the risk of transposition errors and enables taxation professionals to focus on the key issues and pain points that affect their office. Being able to answer client questions faster, and process their data quicker, improves customer satisfaction, both inside and outside the business.

A life without RPA

Human error when it comes to data entry is around 1%, with some studies showing 0.53% when it comes to technical or numeric data. Even so, one error can have a substantial impact from the cost of time in rechecking to correcting the mistakes. Financial impacts, such as the New York Stock Wobble aka the Flash Crash caused by a B being entered instead of an M into a trade, highlights just how much impact a single error can have. While tax returns might not suffer that degree of loss, it highlights the potential for risk that automation can help mitigate.

Becoming more digital

In an increasingly all-digital environment, the tax authorities expect more traceability of data, transparency around services and more consistent information. As an example, HMRC’s Making Tax Digital initiative is driving businesses large and small towards a digital tax environment, requiring new levels of detail when it comes to data and processing authority.

Using RPA to automate human processes is not only encouraged by HMRC but also allows you to support this agenda with your existing systems. Tax processes use well-defined structured data sources and a series of well-understood steps making them an ideal process suited for RPA. If the processes are manual or performed on a computer, they can be easily adapted for automation.

This allows the workers to focus on more customer-centric tasks, and for the business or department to reconfigure or redeploy personnel resources. This also provides additional value when it comes to integrating with other solutions such as analytics, where staff can be utilized in the task of structuring analytics in such a way for key stakeholders to have a better holistic view of company performance.

Getting started

Compared to many technology services upgrades, deployments and acquisitions, RPA is fast and easy to deploy with measurable results that are easy for businesses to track.

Here’s how to identify hold-ups and start to build the business case in your organisation:

1. Analyse the frequency of the task; for tax-type transactions, most of these will be well known to the business.

2. Calculate the time it takes to do a set number of the tasks and find out from an RPA source how quickly they can perform the same.

3. Consider the number of people working on the task; how can they best use their recovered hours and how much-improved will their morale and other factors be?

4. Estimate the financial benefits in terms of salary cost of the time saved and the time you would get back in redeploying those individuals to better or more valuable tasks.

RPA provides a valuable service when deployed for the right use case, and tax data is one of the best fits with sturdy historical data collection and analysis.

I hope this article has given some insight into how RPA can really change your operations, and free up teams to spend quality time on the more valuable activity.

25/04/2019
Bank of England/Lloyds Bank Business Breakfast
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Parkinson | Lee – Executive Search would like to invite you to join our latest Breakfast Briefing on the 15th May 2019 at the Advanced Manufacturing Park in Sheffield.

Parkinson | Lee – Executive Search are partnering with Lloyds Bank and the Bank of England to host an Economic Business Breakfast Seminar.

This seminar will be the latest in the series of business briefings that we have hosted. Whilst previous events have covered topics such as Cyber Security, Risk Management and Foreign
Exchange, the purpose of this event will be to provide an up to the minute view on the outlook for the UK economy.

Will Holman, Deputy Agent, will present the Bank of England’s current view on the UK Macro-Economic Environment, followed by James Miller from Lloyds Bank, who will provide his views on what this means for the foreign exchange and commodity markets.

We hope the presentations when combined will provide our guests with insight of real value as they look to navigate 2019 and beyond.

Speakers

Will Holman | Deputy Agent – Bank of England in Yorkshire & the Humber

Will Holman is Deputy Agent for the Bank of England in Yorkshire & the Humber. Will’s job is to be the eyes and ears of the Bank of England in the region – talking to businesses and people in the region and hearing their experiences and their plans. This all gets fed in to the BoE’s policy-makers at Threadneedle Street in London.

Before joining the Bank eight years ago, Will worked as an economist in the private sector and government. Most recently he worked at the communications authority Ofcom, setting the prices of regulated companies.

Will holds bachelors and masters degrees in economics, and holds a deep interest in politics, business and finance. Away from central banking matters, Will loves sport, playing cricket to a strictly village-level standard, and following Watford FC in their Premier League matches across the north of England.

 

James Miller | Financial Risk Manager – Lloyds Bank

James Miller is a Financial Risk Manager in the Commercial Banking Markets Department of Lloyds Bank. He is responsible for supporting Mid Corporate sized clients in Yorkshire and
the North East with managing risks relating to movements in Interest Rates, Foreign Exchange and Commodities.

James joined Lloyds Bank in 2009, following the completion of a PhD in Statistics from the University of Glasgow, and has worked in Markets based roles since 2011.

 

Book your place 

We hope you are able to join us for what promises to be an interesting and insightful event.

Contact Vicki Banks Vicki Banks, Executive Researcher, to book your place - v.banks@parkinsonlee.com | 07715 316 779 | 01709 303 330

18/10/2017
New HR Lead appointment for Parkinson Lee
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Leading executive recruitment firm Parkinson Lee, part of parent company Elevation Recruitment Group Ltd, has appointed Sarah Barron to the role of Partner and Human Resources Practice Lead.

Sarah, appointed to spearhead the growth of its Human Resources division in the North of England, focusing on HR leadership and executive HR appointments across Yorkshire, Lincolnshire and East Midlands, has 16 years’ specialist experience in HR recruitment in the North.

MCIPD qualified and with significant background in the industry, – spending the past 8 years as a qualified HR practitioner, – Sarah will bring a wealth of industry knowledge, necessary to drive business growth in the North.

Sarah’s background in HR has seen her spearhead retained advertised led campaigns, PSL and mandate led assignments, contributing to growth strategy, turnaround, relocation, buyouts and business critical change. Her background in HR enables her to competently understand the HR business agenda, having previously supported numerous MD’s, CEO’s and department heads on the required HR mapping for businesses, supporting growth and diversity as well as factoring in the cultural direction of the organisation.

One of the UK’s fastest-growing independent Executive Search firms, Parkinson Lee, with offices in Rotherham, Leeds and London, specialises in the full range of functional disciplines, and is deliberately dedicated to clients in Yorkshire, Lincolnshire and the East Midlands.

Here at Parkinson Lee we focus on finding the right executive talent for your organisation, and finding executive candidates the right role, specialising in the following:

  • CEOs and Managing Directors
  • CFOs and Financial Leadership
  • Human Resources and People Leadership
  • Engineering Directors and Functional Heads
  • Manufacturing Directors and Production Leadership
  • Technical Directors and Functional Heads
  • Commercial, Marketing and Sales Leadership
  • IT Directors and Digital Heads
  •  

    If you are currently looking to appoint at the senior or executive level, or are looking for a senior executive level role and wish to discuss how Parkinson Lee can assist your search, please contact us, or call Sarah directly:

    07909 506 025
    s.barron@parkinsonlee.com
    www.parkinsonlee.com

    Join her LinkedIn Network: https://www.linkedin.com/in/sarah-barron-28a52a18/

    Contact our

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    01709 303 330

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    • South Grove
    • Rotherham
    • South Yorkshire
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